Skip to main content

Mobile Ad Spend in China to Reach $1 Billion by 2014


According the the latest worldwide market study by eMarketer, 2010 brought a welcome return to growth after the devastating global economic recession.

The expectation was that this year would continue this positive trend, but in several major markets -- including the U.S. and UK -- the onset of a second recession is casting a dark shadow over mainstream marketer and advertiser outlooks.

Economic turbulence will typically impact advertising spending in a negative way. But global advertising spending will still approach $500 billion this year, eMarketer estimates, and digital advertising will remain strong -- following a 2010 upswing, in which growth in online ad spending outpaced all other platforms.

eMarketer forecasts that North America will continue to draw the greatest share of online advertising spending of any region -- with over 40 percent of the worldwide total. The Western European share of online spending will decline as emerging markets in Asia-Pacific, Latin America and Eastern Europe experience an increase in spending.

Moreover, mobile devices are transforming the media landscape in every corner of the world -- especially in regions where they represent the primary form of broadband internet access. But mobile device usage patterns still vary significantly, even within single regions of the world.

As an example, within the Asia-Pacific region, at least 83 percent of individuals in South Korea and Japan will use a mobile phone this year. While India will register just 52 percent market penetration. That being said, markets with lower mobile usage are catching up fast.

Within four years, mobile phone penetration in Asia-Pacific will climb from an estimated 55.4 percent to nearly 73 percent, and the region will reach 2.9 billion mobile phone users. Besides, there are noteworthy regional differences in the gender balance in mobile audiences.

Similarly, the link between affluence and smartphone or mobile web adoption seen in many Western nations is apparently not always a foregone conclusion in other regions.

Mobile ad spending in the U.S. will reach $1.23 billion this year, and will surpass spending in Japan, the current largest single-country market, by the end of 2012. While spending levels in emerging markets like the BRIC nations are lower, growth is strong.

Some markets will represent a unique upside market opportunity, relative to the others. eMarketer anticipates that mobile advertiser spending in China alone to top $1 billion by 2014.

Popular posts from this blog

Linux Phone Standards Forum

A new Linux Phone Standards Forum (LiPS) has been founded to promote mass market adoption of Linux telephony terminals through standardization, interoperability testing and market education. The founding members include Cellon, France Telecom, FTM Labs, Huawei, Jaluna, Mizi, Open Plug and PalmSource. LiPS will support device manufacturers and operators in bringing to market Linux-based devices at lower cost (due to lower deployment costs through standardization), while facilitating the programming and development process for software and silicon vendors. The Forum said plans to work with other organizations such as the OMTP and OMA to identify requirements of distinct device categories including smartphones, feature phones, fixed-line, or converged devices. For each of these categories, or profiles, LiPS will define standard API�s that support relevant applications and services as well as a certification process for technology providers. In keeping with the open source philosophy, L

Cloud Services Gain New Momentum in Europe

Across European nations, more CIOs and CTOs are investing in public cloud services that become the essential foundation for the design and delivery of innovative digital transformation projects. Public cloud computing spending in Europe will reach $113 billion in 2022 and will double to $239 billion by 2026, growing at a 22 percent 5-year CAGR, according to the latest market study by International Data Corporation (IDC). Investments in Software-as-a-Service (SaaS) will continue to lead most of the spending in Public Cloud in Europe in 2022, but Platform-as-a-Service (PaaS) will be the fastest-growing segment. In fact, PaaS enables digital business deployment via the quick testing and production of new software applications. Public Cloud Market Development Professional services, banking, and discrete manufacturing will be among the top spenders in public cloud services, absorbing almost 60 percent of the overall public cloud services spend in 2022.  Human-centric industries are adjustin

Strategic Digital Transformation Spending Trends

Looking ahead, many Chief Executive Officers (CEOs) continue to selectively invest in new strategic digital transformation projects that enable a significant competitive advantage. Some additional investments may go towards improving existing IT infrastructure and operations.  Worldwide IT spending is now projected to total $4.5 trillion in 2022 -- that's an increase of 3 percent from 2021, according to the latest updated estimate by Gartner. For now, most CIOs will be relieved that their budget is safe from major cuts. While IT spending is expected to grow in 2022, it will be at a slower pace than in 2021 -- partly due to a 5 percent cutback on spending for personal computers, media tablets, and printers. Digital Transformation Market Development "Central banks around the world are focusing on fighting inflation, with overall inflation rates expected to be reduced through the end of 2023. However, the current levels of volatility being seen in both inflation and currency exch