Skip to main content

Network Operators are Preparing for Mobile Video

Two technologies that are positioned to help mobile network operators (MNOs) cope with growing volumes of video traffic will need to improve their market penetration over the next 12 months -- to ensure their place as long-term options for mobile offload, according to the latest market study by Heavy Reading.

"Athough only 9 percent of wireless customers are using their devices for video at any given time, that group is generating 38 percent of mobile data traffic," says Tim Kridel, research analyst with Heavy Reading.

To avoid running out of capacity -- and, more importantly, retain service profitability -- some vendors and MNOs are looking to offload up to 20 percent of video traffic using IMB, eMBMS or both.

Although eMBMS and IMB are best known for their video capabilities, it's a mistake to pigeonhole them in that role.

Kridel adds "Assuming that eMBMS, IMB or both ever become widely adopted, wireless carriers might be drawn to products that use those technologies instead of clogging up the main network."

And, even though HSPA and LTE enable faster connections and lower cost of delivery, by themselves they're not enough to ensure that carriers can deliver video services profitably. That reality is apparently driving the market demand for IMB and eMBMS.

Key findings from the latest market study include:
  • eMBMS and IMB could offload up to about 20 percent of video traffic.
  • IMB is relatively cheap: around $10,000 per site, or £30 million for half the U.K. population, and under $2 for device-side hardware.
  • Despite tests by blue-chip carriers, eMBMS and IMB are struggling for operator and vendor commitments.
  • IMB’s window of opportunity closes in mid-2012, some vendors and carriers say.
  • If eMBMS and IMB flop, it will be a boon for vendors offering compression and other solutions that don’t involve offload.
  • Although they’re designed for video offload, eMBMS and IMB can support other tasks, such as firmware and anti-malware updates.

Popular posts from this blog

Hybrid Work: How to Enhance Employee Productivity

When you hire qualified talent for a key role and trust them to perform, you'll likely achieve the best outcome. Skilled and experienced people will deliver results, regardless of the challenges. That's a key lesson learned from the pandemic experience as most knowledge workers were asked to work from their homes. However, some resist returning to an open-plan office. It's unacceptable. Meanwhile, forward-thinking leaders decided a "return to normal" is undesirable, and in hindsight, everyone should aspire to be more accomodating than before. Therefore, location flexibility is okay. Hybrid Workforce Market Development How will people adapt to these changes? They'll apply the modern IT tools at their disposal. They'll learn new skills and thrive. Nearly 80 percent of employees are now successfully using online collaboration tools for work in 2021 -- that's up from just over half of workers in 2019, according to the latest market study by Gartner. This g

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Upside for New 5G Network Transport Infrastructure

The global mobile communication sector is in the midst of a significant network infrastructure upgrade to support the introduction of new high-bandwidth and low-latency broadband service offerings.  Telecom service provider data centers have an important role in fifth-generation (5G) network deployments. Providers undergoing their transition to Stand-Alone (SA) 5G must understand the technical demands of telco data centers and the key enablers of those offerings. According to the latest worldwide market study by ABI Research, the major prerequisites of 5G and the emerging transport solutions would help operators position themselves to successfully capitalize on the new revenue opportunities from delivering differentiated 5G connectivity services. 5G Transport Network Market Development "The rise of the telco data center has a high degree of confluence with the requirements of SA 5G architectures. SA 5G and its increasing reliance on telco data centers can be attributed to the incr