Skip to main content

The Convergence of eReader and Tablet Technology

According to the latest market study by Juniper Research, they now forecast that eReader shipments will reach 67 million by 2016 -- that's nearly triple the 25 million devices they expect to reach the market in 2011.

While this is less than half the 55.2 million media tablets that will be shipped this year, the price of the market-leading Amazon Kindle eReader has fallen significantly (from $349 to $79) since it was launched.

According to Juniper's assessment, electronic ink technology will ensure that eReaders continue to carve out a significant niche in the portable wireless device ecosystem.

Amazon recently announced its first media tablet, the Kindle Fire, which many thought might signal a shift away from dedicated eReaders in its overall device strategy.

However, in tandem, it announced three new Kindle eReader models -- two of which include touchscreen technology, borrowed from tablets, and now considered as a must-have feature in many of the new devices.


"Amazon has done its homework: it knows there is not a one-size-fits-all device that makes everyone happy. While the Apple iPad 2 -- which it sells -- is a premium tablet for Generation Y, Amazon has the wider market covered,” said Daniel Ashdown, research analyst at Juniper Research.

Amazon's new line-up of eReaders (priced from $79 to $149) offer a range of options, and the Kindle Fire (priced at $199) offers a mass market alternative to the popular Apple iPad and other higher-priced media tablets.

Barnes & Noble is also covering its bases with the Nook Color, a touchscreen LCD eReader with an app store that includes many of the more common applications.

Looking further ahead, Juniper found that consumer electronics vendors are already exploring device convergence -- via hybrid displays which integrate both LCD and electronic ink technology.

While LCD is superior for high resolution video applications, electronic ink provides a more comfortable reading experience and utilizes less energy -- thereby extending battery life.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Hybrid Work: How to Enhance Employee Productivity

When you hire qualified talent for a key role and trust them to perform, you'll likely achieve the best outcome. Skilled and experienced people will deliver results, regardless of the challenges. That's a key lesson learned from the pandemic experience as most knowledge workers were asked to work from their homes. However, some resist returning to an open-plan office. It's unacceptable. Meanwhile, forward-thinking leaders decided a "return to normal" is undesirable, and in hindsight, everyone should aspire to be more accomodating than before. Therefore, location flexibility is okay. Hybrid Workforce Market Development How will people adapt to these changes? They'll apply the modern IT tools at their disposal. They'll learn new skills and thrive. Nearly 80 percent of employees are now successfully using online collaboration tools for work in 2021 -- that's up from just over half of workers in 2019, according to the latest market study by Gartner. This g

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun