Skip to main content

How Video Chat App Usage Will Become Pervasive

Video chat via the Internet is an interactive communication service that has become increasingly common with PC users, but is now expanding to other consumer electronics screens -- including various mobile devices and connected TV sets.

Driven by the ease of use and improved video image quality, the growing consumer and business applications for video communication now seem unlimited.

While many of the video chat software apps can crossover between screen-types, the dynamics in each market are quite unique. Still, all industry players are expected to experience significant growth.

According to the latest market study by NPD In-Stat, they forecast the total number of active video calling users will surpass 380 million in 2015 -- that's a significant increase from the 63 million users in 2010.

"While the mobile arena is relatively nascent, it has fueled much of the growth in usage over the course of 2011," said Amy Cravens, Senior Analyst at In-Stat.

The entry of leading online industry players with significant market presence, such as Google, has been critical in pushing forward the mass adoption of video calling applications.

Currently, the living room market is still quite small. However, In-Stat expects to see significant developments in this market in the coming years.

Key insights from the In-Stat market study include:
  • PC video chat will continue to account for the majority of video calling minutes throughout the forecast period.
  • Skype is the market leader in video calling solutions across screen types: PC, mobile, and TV. 
  • Integration with other applications, particularly social networking, will be a significant market driver. 
  • Active usage rates vary significantly across screen types.

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p