Skip to main content

Can Apple Maintain its Mobile Smartphone Lead?

Has Apple dropped the price of some of its smartphone inventory, purely in an attempt to win back market share lost to other vendors during 2011? According to the latest market study by Juniper Research, Apple has overtaken Samsung during the last quarter of 2011 -- but it's not clear if it can maintain that lead.

Almost 25 percent of the 149 million smartphones shipped worldwide in Q4 were Apple iPhones. While Apple overtook Samsung to reach the number one position, the Korean giant has increased its market share four-fold since Q1 2010 -- that's from 4.7 to 21.7 percent.

According to Juniper's assessment, we know that the increase in Samsung smartphone popularity is forcing Apple to continue offering older models to mobile network service providers -- in an attempt to keep ahead. But for how long?

While Apple sold 4 million iPhone 4Ss within three days of launch, the company's return to top spot was partly driven by continuing to offer the iPhone 3GS -- first launched in 2009 -- at rock-bottom prices.

Juniper believes this is a calculated marketing effort to shore-up Apple's defense against a bombardment of standard and premium smartphones from Samsung. However, Apple doesn't have mind-share as a value-brand; it's typically positioned as a price-premium brand.

Daniel Ashdown, Research Analyst with Juniper Research said "The scale of Samsung’s product range is saturating the market. Apple has had to counter Samsung’s products like the Galaxy Ace in order to maintain the visibility of its brand."

While Apple and Samsung have traded places for the past three quarters, results of other OEMs were more muted.

Taiwan-based HTC was the only other member of the top five to see significant year-on-year growth. Juniper estimates, prior to official data, that the company shipped 12.1 million smartphones in Q4.

Elsewhere troubled Blackberry-maker RIM’s woes will be soothed somewhat as shipments remained steady year-on-year at 14.4 million -- that's down just 0.7 percent.

2012 will be an important year for Nokia as it looks to fight back with a full-year of Windows Phone 7 launches. The Finnish OEMs smartphone shipments were down 31 percent y-o-y in the fourth quarter.

The first half of 2012 is going to get very interesting in the smartphone arena -- which is a good thing for people looking to upgrade to a new device. It can be assumed that they will cost less and will be more capable than previous models.

Popular posts from this blog

Hybrid Work: How to Enhance Employee Productivity

When you hire qualified talent for a key role and trust them to perform, you'll likely achieve the best outcome. Skilled and experienced people will deliver results, regardless of the challenges. That's a key lesson learned from the pandemic experience as most knowledge workers were asked to work from their homes. However, some resist returning to an open-plan office. It's unacceptable. Meanwhile, forward-thinking leaders decided a "return to normal" is undesirable, and in hindsight, everyone should aspire to be more accomodating than before. Therefore, location flexibility is okay. Hybrid Workforce Market Development How will people adapt to these changes? They'll apply the modern IT tools at their disposal. They'll learn new skills and thrive. Nearly 80 percent of employees are now successfully using online collaboration tools for work in 2021 -- that's up from just over half of workers in 2019, according to the latest market study by Gartner. This g

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Upside for New 5G Network Transport Infrastructure

The global mobile communication sector is in the midst of a significant network infrastructure upgrade to support the introduction of new high-bandwidth and low-latency broadband service offerings.  Telecom service provider data centers have an important role in fifth-generation (5G) network deployments. Providers undergoing their transition to Stand-Alone (SA) 5G must understand the technical demands of telco data centers and the key enablers of those offerings. According to the latest worldwide market study by ABI Research, the major prerequisites of 5G and the emerging transport solutions would help operators position themselves to successfully capitalize on the new revenue opportunities from delivering differentiated 5G connectivity services. 5G Transport Network Market Development "The rise of the telco data center has a high degree of confluence with the requirements of SA 5G architectures. SA 5G and its increasing reliance on telco data centers can be attributed to the incr