Skip to main content

Most Common Business Uses for New Media Tablets

Truly, a media tablet has been one of the most eagerly adopted new devices in the consumer electronics market since the Apple iPad launch in 2010.

Moreover, during the past year, tablet use has begun to crossover from the consumer world into the workplace. Business use of tablets is expected to rise in 2012, as more people learn about the introduction of new BYOD workplace policies by their employer.

According to the latest U.S. market study by NPD In-Stat, the most common business uses of tablets are email or calendar management, note taking, and presentations -- with 77 percent of survey respondents reporting that email as a common workplace use.

"Email is by far the most dominant tablet application for business users," says Frank Dickson, VP Mobile Research at NPD In-Stat.

However, when you dig into the data, you find a plethora of strong niche uses arising. When business tablet users are asked to list ALL the applications they use, note taking, for example, is listed as the second most popular application.

However, when survey respondents are asked to only select their most important uses, note taking is at the bottom of that list. In addition to email, customer relationship management and IT network intelligence are listed as most important uses.


Highlights from the latest market study findings include:
  • Less than half of respondents felt they were allowed to connect to the corporate network.
  • The current dynamic is that users are bringing their own tablets into the workplace.
  • Only 22 percent of owners in our survey had their tablets paid for by their companies.
  • There is a high correlation between the usage of 3G on tablets and the frequency of business travel.

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p