Skip to main content

Wi-Fi Use Cases will Develop in Many New Devices

We're going to see a dramatic increase in non-traditional Wi-Fi applications in 2012, as a multitude of fixed and mobile devices use it as the primary means to communicate across short distances.

This will positively impact the whole Wi-Fi ecosystem. In fact, the Wi-Fi chipset market continues to develop at an accelerated pace as a growing number of consumer electronics (CE) devices integrate Wi-Fi capabilities.

As the demand for devices with Wi-Fi connectivity grows, and as prices for chip-sets decrease, new markets for Wi-Fi are opening in areas traditionally dominated by other wireless connectivity standards.

According to the latest market study by NPD In-Stat, new markets such as smart meters, wireless mice, automobiles, and home automation will help drive sales of Wi-Fi chipsets to $6.1 billion in 2015.

"As Wi-Fi appears in more and more devices the demand for additional bandwidth will grow along with it," says Greg Potter, analyst at NPD In-Stat.

Granted, broadband speeds are not yet fully utilizing the available bandwidth allowed by Wi-Fi. However, newer use case scenarios -- such as devices streaming high-definition video to the TV -- necessitate an increase in bandwidth.

New wireless standards, such as 802.11ac, aim to provide that necessary speed increase.

In-Stat's latest research findings include:
  • The introduction of low-power Wi-Fi chipsets presents a challenge to Bluetooth in certain markets.
  • 802.11ac will grow rapidly with chipset shipments to surpass 650 million by 2015.
  • By 2015, the three biggest markets for 802.11ac will be smartphones, notebooks, and tablets.
  • All of the chips shipping in the automotive market will be Bluetooth/Wi-Fi combo chips.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the