Skip to main content

How Smart Consumer Electronics Transform Pay-TV

The conversion from analogue to digital media technology has driven the evolution of consumer electronics (CE) from specialized "dumb" devices to multipurpose, IP networked computing devices. This evolution has been highly disruptive to the traditional home video entertainment market -- creating a new over-the-top pay-TV opportunity.

The advent of Smart CE devices is having a profound effect on the digital multimedia home environment and associated consumer entertainment preferences. According to the latest market study by NPD In-Stat, they now forecast that smart CE device unit shipments will surpass 92 million in 2016.

"CE vendors fundamentally agree that, increasingly, consumers are becoming technically savvy, and as a result are fully capable of using devices that are far more advanced than say, the traditional pay-TV Set Top Box (STB),” says Norm Bogen, VP Research at NPD In-Stat.

In fact, consumers are eager to own smart devices that will afford them more freedom to access content outside the traditional "closed" walled gardens of the legacy pay-TV service providers -- including content that is now widely available on the Internet from a variety of independent sources.

As a result, savvy CE manufacturers see a tremendous opportunity in filling the gap between what pay-TV service providers currently provide and the lower-cost alternatives that consumers are already craving.

The vast majority of legacy pay-TV providers have resisted the transition to an abundant "open" digital entertainment landscape. Therefore, if savvy CE manufacturers substitute their own devices as an alternative to current STBs, then they can easily tap some of the revenue away from the more lethargic pay-TV service providers.

However, in an attempt to minimize the potential impact this could have on their customers and revenue stream, some traditional pay-TV service providers have begun to adopt and deploy their own smart STBs. The question remains, however, is it too little too late to retain the next wave of pay-TV subscriber defections?

Findings from the latest market study include:

  • Unit shipments of smart CE devices will surpass 92 million in 2016.
  • North America will see unit shipments of smart STBs reach 3.2 million in 2015.
  • Video game consoles will lead the market in smart devices rising to 36.7 million units in 2016.
  • Total media devices shipped to Eastern Europe will reach 79.2 million devices in 2016.
  • Asia Pacific will account for 37.1 percent of CE devices shipped worldwide over the forecast period.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Upside for New 5G Network Transport Infrastructure

The global mobile communication sector is in the midst of a significant network infrastructure upgrade to support the introduction of new high-bandwidth and low-latency broadband service offerings.  Telecom service provider data centers have an important role in fifth-generation (5G) network deployments. Providers undergoing their transition to Stand-Alone (SA) 5G must understand the technical demands of telco data centers and the key enablers of those offerings. According to the latest worldwide market study by ABI Research, the major prerequisites of 5G and the emerging transport solutions would help operators position themselves to successfully capitalize on the new revenue opportunities from delivering differentiated 5G connectivity services. 5G Transport Network Market Development "The rise of the telco data center has a high degree of confluence with the requirements of SA 5G architectures. SA 5G and its increasing reliance on telco data centers can be attributed to the incr