Skip to main content

Hybrid Services to Combine TV and OTT Video Content

Content originally produced for broadcast television has come to the Internet, and the Internet has transitioned to mobile devices.

Now the Internet is coming back to TV, and savvy software engineers and smart TV producers are finding ways to create new hybrid services that bring it all together.

This is the trend that has many analysts already wondering what will happen next -- how will pay-TV services evolve and which key players in the ecosystem already have a competitive edge?

According to the latest market study by NPD In-Stat, they now forecast that 100 million households will actively use a hybrid video entertainment services -- delivered to their TV set -- by 2016.

“The next step in the viewing experience will be for TV sets and set-top boxes to permit all of the traditional TV-related services, which is then expanded and enhanced by bringing in content from the Internet, or from Internet-like web services that provide a walled garden of authorized content and on-screen features,” says Gerry Kaufhold, Research Director at NPD In-Stat.

In tandem with the web-based content coming to TV screens are the associated TV apps that incorporate tablets or smartphones. In-Stat expects that nearly 80 million households will be actively using TV apps -- provided by their pay-TV service provider -- by 2016.

These new hybrid approaches provide an excellent growth opportunity for independent creative content producers. They enable the digital creative ecosystem to embrace yet another emerging trend -- viewer engagement or interaction and concurrent online social activities.

Other findings from the In-Stat market study include:

  • Personal computers are still the primary display device for viewing videos from the Internet.
  • North America is the early leader for hybrid TV households, but the UK, France, and Germany are coming on strong, and most of Europe will have hybrid services by 2016.
  • Europe's Hybrid Broadcast Broadband TV (HbbTV) service will begin to gain dominance by late 2013.
  • Europe will become the worldwide center of excellence for long-term development of hybrid TV services.

Popular posts from this blog

Hybrid Work: How to Enhance Employee Productivity

When you hire qualified talent for a key role and trust them to perform, you'll likely achieve the best outcome. Skilled and experienced people will deliver results, regardless of the challenges. That's a key lesson learned from the pandemic experience as most knowledge workers were asked to work from their homes. However, some resist returning to an open-plan office. It's unacceptable. Meanwhile, forward-thinking leaders decided a "return to normal" is undesirable, and in hindsight, everyone should aspire to be more accomodating than before. Therefore, location flexibility is okay. Hybrid Workforce Market Development How will people adapt to these changes? They'll apply the modern IT tools at their disposal. They'll learn new skills and thrive. Nearly 80 percent of employees are now successfully using online collaboration tools for work in 2021 -- that's up from just over half of workers in 2019, according to the latest market study by Gartner. This g

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Upside for New 5G Network Transport Infrastructure

The global mobile communication sector is in the midst of a significant network infrastructure upgrade to support the introduction of new high-bandwidth and low-latency broadband service offerings.  Telecom service provider data centers have an important role in fifth-generation (5G) network deployments. Providers undergoing their transition to Stand-Alone (SA) 5G must understand the technical demands of telco data centers and the key enablers of those offerings. According to the latest worldwide market study by ABI Research, the major prerequisites of 5G and the emerging transport solutions would help operators position themselves to successfully capitalize on the new revenue opportunities from delivering differentiated 5G connectivity services. 5G Transport Network Market Development "The rise of the telco data center has a high degree of confluence with the requirements of SA 5G architectures. SA 5G and its increasing reliance on telco data centers can be attributed to the incr