Skip to main content

London 2012 - the Olympics Epic in a Digital Nation


The upcoming London 2012 Summer Olympics is being billed as the most connected sporting event the world has ever seen. The United Kingdom has one of the world's most developed digital ecosystems -- the ICT, software and digital content sectors are estimated to be worth £100 billion combined.

According to the latest market study by eMarketer, the UK is considered a leading Digital Nation -- measured by the percentage of the British population that accesses the internet regularly, and the amount of time spent online by those internet users.

A near-ubiquitous, multi-layered web infrastructure drives increased adoption. Internet usage is expanding to all demographic segments and it's being accessed via a wider variety of wired and wireless digital devices.

"For the three-quarters of the UK population who are web users, the internet is everywhere," said Karin von Abrams, eMarketer senior analyst. "British consumers are accustomed to managing several web-enabled devices at once and experiencing simultaneous exposure to TV, mobile phones and the web."

According to eMarketer estimates, 74.2 percent of the UK population -- that's nearly 47 million people -- will go online at least once per month this year, primarily from home, but they will be using an expanded range of devices while there. In particular, they'll be using new smartphones and media tablets.

Mobile research company mobileSQUARED estimated there were more than 32 million smartphones in the UK in 2011 and expects that figure to double by 2015. eMarketer estimates more than 17 million in people in the UK will go online via mobile in 2012, and that number will rise to more than 20 million by 2015.

Media tablet usage is similarly on the upswing. For marketers, the trend of increased mobile internet access in the UK will mean "creating strategies that make the best use of multiple platforms, but avoid irritating consumers with too many marketing messages," said von Abrams.

The eMarketer report, entitled "UK Internet Usage: Top Trends in Europe's Leading Digital Nation," answers these key questions:
  • How large is the UK online population in 2012? 
  • What proportion of UK internet users access the web via mobile devices such as smartphones and tablets?
  • How much does web usage vary according to age and gender?
  • What are the most popular online activities among UK web users? 
  • Which major trends in UK internet usage are most relevant for marketers?

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Flexible Working: Why Company Culture Matters

The main reasons for the Great Resignation are obsolete leadership, fearful middle managers, and a toxic culture that hinders employee engagement. Perhaps that's why some organizations are still struggling with the consideration and development of a flexible working model.  They're incapable of evolving to a more enlightened approach to work where employees are treated with respect. They're stuck in a bygone era of the 20th-century industrial revolution where 'shareholder value' tops all other values, and where spreadsheets and financial data analysis drives all key decision making. We should not be surprised that 76 percent of human resource (HR) leaders now feel that hybrid work challenges an employee's connection to organizational culture, according to a recent survey by Gartner. A 2022 poll of HR leaders reveals the most challenging aspect of setting their hybrid strategy is adjusting the current organizational culture to support a hybrid workforce. In fact,

Energy Sector IoT Cybersecurity Gains Momentum

The electric distribution industry continues to invest in digital transformation projects. Advanced Metering Infrastructure (AMI) technology is becoming a driver for connected electricity meters, which will reach an installed base of 1.3 billion by 2027. AMI growth is prompting utilities and energy suppliers to revisit their IT infrastructure security and device management operations, according to the latest worldwide market study by ABI Research. Energy Infrastructure Security Market Development Digitization of traditional electricity grids and the modernization of the aging energy infrastructure is among the top concerns for utility operators and governments worldwide. Security for last-mile energy consumption applications was frequently overlooked. "However, the introduction of AMI, smart metering, and grid digitization is steadily increasing spending for secure management services, assisting implementers to transition to IT (information technologies) and OT (operational techno