Skip to main content

More Smartphone Users Access the Internet via Wi-Fi


comScore released the results from a comparative analysis of mobile and Wi-Fi Internet usage on smartphones in the United States and United Kingdom. They studied the share of unique smartphones connecting to mobile operator and Wi-Fi networks to provide insight into Internet connection patterns across markets.

Among its findings, the market analysis shows a significantly higher percentage of Apple iPhones than Google Android phones connecting to the Internet via Wi-Fi networks.

"With the rise in adoption of smartphones, tablets, and other connected devices, network operators have seen a surge in mobile web activity and face new challenges in keeping up with data demands while maintaining their quality of service," said Serge Matta, President of Operator and Mobile Solutions at comScore.

As bandwidth usage increases and the wireless radio spectrum becomes scarce, all members of the ecosystem should understand the different dynamics between the use of mobile and Wi-Fi networks -- to optimize the available limited resources.

A U.S. analysis of Wi-Fi and mobile Internet usage reveals that 71 percent of all unique iPhones used both mobile and Wi-Fi networks to connect to the Internet, while only 32 percent of unique Android mobile phones used both types of connections.

A further analysis of this pattern of behavior in the U.K. shows consistent results, as 87 percent of unique iPhones used both mobile and Wi-Fi networks for web access compared to a lower 57 percent of Android phones.

Further analysis revealed that 69 percent of total unique smartphones in the U.K. browsed the Internet via both mobile and Wi-Fi network connections, compared to just 38 percent of U.S unique smartphones.

U.S. smartphones on the AT&T network were more likely to use Wi-Fi than those on other major operator networks -- likely due to AT&T having both a greater iPhone market share and the largest Wi-Fi hotspot network in America.

In the U.K., smartphones on the Vodafone, Telefonica and Orange networks were more likely to use Wi-Fi than were others on other U.K. operators.

"The difference in mobile and Wi-Fi network usage across the U.S. and U.K. suggests that there are a few factors at play affecting Wi-Fi utilization rates," said Matta. "In the U.K., the scarcity of unlimited data plans and higher incidence of smartphone pre-paid contracts with a pay-as-you-go data model likely contributes to data offloading among users wanting to economize their mobile usage."

In addition, the current lack of high-speed data networks in the U.K. might also lead users to seek out higher bandwidth capacity on Wi-Fi networks.

In the U.S., the increased availability of LTE, 4G and other high-speed data networks currently make it less necessary for smartphone users to offload, but it’s also possible that the diminishing availability of unlimited cellular data plans will eventually push more usage to Wi-Fi.

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p