Skip to main content

Digital Shoreditch Festival – the Upside Opportunity


I’ve previously shared a summary of observations during my attendance at the 2012 South by Southwest (SXSW) Interactive events earlier this year. What I didn’t mention was that I had the opportunity to briefly meet Kam Star, while he was in Austin, Texas attending SXSW.

As the founder, Kam explained his aspirations for the Digital Shoreditch Festival -- to replicate some of the success of the SXSWi legacy within the London marketplace. Why should this bold goal matter to the British public. For starters, it’s about the potential economic impact.

Case in point: for the second straight year, in 2011 the SXSW Interactive attendance fueled the impressive increase in event attendance -- although SXSW Film and SXSW Music also enjoyed banner years as well.

The City of Austin’s hospitality industry benefitted from the outside visitors with two very profitable weeks. SXSW’s direct booking of more than 10,500 individual reservations totaling 47,500+ room nights -- that was an increase of more than 20 percent over the previous year.

In 2011, it’s estimated that SXSW in total (interactive, music and film events combined) was directly and indirectly responsible for injecting about $167 million into the Austin economy.

In addition to the economic impact benefits, there are clearly other advantages derived from SXSW by the local tech-related clusters and the extended creative community. As an example, I often meet old business friends and make some new ones during the Interactive panels, the press briefings and the numerous parties.

That being said, I also believe that London, England has some things in common with the emerging tech and digital creative clusters in Austin, Texas. In particular, London already has established gaming, music and film/video sectors that’s represented by accomplished entrepreneurs with a proven track record.

In summary, I’m very optimistic about the upside opportunity for market development in East London, and I look forward to learning more about the evolving community during my upcoming visit.

See the depth and breadth of all the sessions at Digtal Shoreditch that span across two weeks. You can choose from a couple different attendee ticket types, and then there’s the mobile hackathon -- with a £10,000 prize.

If you’re planning to attend the event, perhaps I’ll see you there. I’ll be the gentleman following the event buzz, taking notes at sessions, snapping some photos and shooting video – all in preparation for a follow-on story, to be published upon my return.

Popular posts from this blog

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic