Skip to main content

Impact of Low-Cost Media Tablets in Growth Markets

The pricing trend for new media tablets is downward, as more smaller and less-expensive models are introduced into the marketplace by a growing variety of different vendors.

That being said, despite a series of low-cost media tablet launches in the second half of 2011, Apple's iPad tablet has managed to maintain its premier position in the Indian market with 51 percent market share in 2011.

Samsung's achievement at extending its success in the handset segment to the tablet segment, with its Galaxy Tab, allowed Samsung to be ranked in second place -- with 24 percent market share.

Indian consumers also showed a strong penchant for RIM's BlackBerry PlayBook -- after prices were slashed significantly, making it the third largest player with a 10.4 percent market share.

The presence of ultra-low cost media tablets with non-optimal specifications might ruin the user experience and, in turn, prove to be a dampener for media tablet growth.

"Although there is lot of buzz in the Indian market, media tablets are yet to demonstrate their value proposition to Indian consumers," says Aishwarya Singh, analyst at ABI Research. "While there are several media tablets being launched in the sub-$200 price range, simply lowering the average selling price of media tablets may not lead to the desired growth in the market."

However, media tablets from the domestic handset makers, such as Micromax, may be the right products at the right price point for the mass market.

In India, total media tablet shipments in 2011 are estimated to be 0.39 million units, which is a very small fraction of the nearly 65 million shipped globally. However, the Indian media tablet market is estimated to grow with a CAGR of 71 percent and shipments are expected to growth to 9.66 million units in 2017.

2012 is going to be an important year in the Indian tablet market as there are ample media tablet models available across different price points.

An enhanced user experience, seamless connectivity options, and localized content may soon become the key drivers of the forward-looking media tablet market growth.

Popular posts from this blog

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic