Skip to main content

Smartphones Drive Social Network Usage in France


As you may recall, I've reported in the past about the amazing broadband internet service offering competition in France, which has helped to drive down subscriber costs and increase the adoption of enhanced information and communication technology (ICT) applications.

That being said, eMarketer reported that France has trailed the rest of the EU-5 (Germany, Italy, Spain and the UK) in microblog usage during 2012, but growth recently accelerated as French politicians sought out voters on social media during a very close presidential election.

The presidential race is over, but eMarketer estimates that the popularity of social networking -- especially via mobile devices, such as smartphones -- will continue to increase throughout the country.

eMarketer expects social networks to attract 21.9 million users in France in 2012, increasing to 23.6 million in 2013. While the total number of social network users in the country is impressive, the number of social network users accessing via mobile phones is even more noteworthy.

According to their market assessment, this year the number of mobile social users will grow 53.8 percent to 7.5 million and next year account for nearly half (11.3 million) of total social network users.

"Several factors are contributing to the boom in mobile social networking in France," said Karin von Abrams, senior analyst at eMarketer. "One is the rising penetration of smartphones."

eMarketer estimates that one-third of all mobile phone users in France will have a smartphone in 2012. In addition, major social networks such as Facebook have made a big effort to optimize their sites for mobile access.

Also, smartphone ownership is highest among the demographic segments most involved in social networking, such as college students and young professionals ages 25 to 44.

By 2014, nearly a quarter of the population of France will access a social network via a mobile phone. eMarketer estimates that by that year, in the EU-5, only the UK will surpass France in the percentage of the population accessing social networks on mobile.

While internet users in France are comparatively unenthusiastic about social networking on their PCs, the convenience of mobile access is driving strong numbers to social sites.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

How to Apply Sustainability to Drive Value Creation

Global climate change policy initiatives have been an emerging topic for CEOs and their leadership teams, as they look to the future. Many organizations are preparing to play their part and help reduce carbon emissions. Eighty-seven percent of business leaders expect to increase their organization’s investment in sustainability over the next two years, according to the latest worldwide market study by Gartner. Customers are the stakeholder group creating pressure for these organizations to invest or act on sustainability issues -- selected by 80 percent of executives, followed by investors (60 percent) and regulators (55 percent). Sustainability Market Development "Sustainability enables businesses to cope with disruption," said Kristin Moyer, VP analyst at Gartner . "Economic uncertainty, geopolitical conflict and escalating materials and energy costs are forcing businesses to reexamine all forms of expenditure." According to Gartner, this focus on essentialism --