Skip to main content

Why Media Tablets Attract Seniors and Young Children

According to the latest market study by ABI Research, 80 percent of all media tablet application downloads will be from a short list of very popular categories by 2016. They anticipate that Apple ​iPad and Google Android media tablet owners will remain avid app users over the next five years, averaging more than 31 downloads per year per media tablet.

Their market study of emerging tablet applications found that 11 of the 13.7 billion app downloads forecast for Apple iPad and Google Android media tablets in 2016 will be focused on four primary categories: games, digital publishing, social networking, and e-commerce.

"Media tablet app consumption will mimic smartphone app use in some ways, but in many ways, it will be very different," says Mark Beccue, senior analyst at ABI Research. Digital publishing of books, magazines, and newspapers will flourish on media tablets in a way never seen on smartphones."

Increasingly, consumers will opt for the more versatile media tablet over dedicated eBook readers. Leveraging unparalleled interactivity and design, digital media publishers will gain new readers, including seniors (ages 60+) -- who won't need custom, large-print publications anymore -- and children (ages 1-9) who will be captivated by the graphics.

E-commerce will be transformed by media tablets as significant numbers of consumers forego online shopping on desktop computers for shopping on media tablets. And while e-commerce will continue to depend on websites, apps will become increasingly important to shoppers who will take full advantage of the media tablet's touchscreen interface and even camera and microphone capabilities.

Media tablets will become increasingly popular with groups that haven't previously been associated with computing or mobile devices in the past -- in particular, adult seniors and young children. The long-term implications are significant for all marketers who seek to target and engage these segments of the population in the online marketplace.

"The magic of media tablets for seniors and children is the touch screen interface. It’s so intuitive," adds Beccue.

These demographic groups will rely heavily on downloaded apps over web surfing on their media tablets. Apps designed for young children, such as books and interactive, educational games will become increasingly popular and may even propel media tablets to become the de facto replacement of personal DVD players, particularly in cars.

Just imagine, it's forecast that nearly one billion media tablet apps designed for young children will be downloaded in 2016.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Why a Distributed Workforce will Raise Productivity

While most senior executives at progressive organizations have already evolved their human resource policies to accommodate employee desire for flexible working models, others still resist change. Unfortunately, many of the laggards are now experiencing the "Great Resignation" phenomenon. The global pandemic required business leaders to rethink when, where, and how their knowledge workers and front-line employees perform their work. Yet even with the ongoing pandemic recovery slowly underway, some organizations are still trying to determine their workforce approach. According to the latest worldwide market study and recent survey data from International Data Corporation (IDC), stability and geography will likely define the balance of future work strategies. Distributed Workforce Market Development On a global basis, physical office sites are expected to be the dominant location for work as legacy organizations eventually find themselves in a more stable environment. However,