Skip to main content

Why Media Tablets Attract Seniors and Young Children

According to the latest market study by ABI Research, 80 percent of all media tablet application downloads will be from a short list of very popular categories by 2016. They anticipate that Apple ​iPad and Google Android media tablet owners will remain avid app users over the next five years, averaging more than 31 downloads per year per media tablet.

Their market study of emerging tablet applications found that 11 of the 13.7 billion app downloads forecast for Apple iPad and Google Android media tablets in 2016 will be focused on four primary categories: games, digital publishing, social networking, and e-commerce.

"Media tablet app consumption will mimic smartphone app use in some ways, but in many ways, it will be very different," says Mark Beccue, senior analyst at ABI Research. Digital publishing of books, magazines, and newspapers will flourish on media tablets in a way never seen on smartphones."

Increasingly, consumers will opt for the more versatile media tablet over dedicated eBook readers. Leveraging unparalleled interactivity and design, digital media publishers will gain new readers, including seniors (ages 60+) -- who won't need custom, large-print publications anymore -- and children (ages 1-9) who will be captivated by the graphics.

E-commerce will be transformed by media tablets as significant numbers of consumers forego online shopping on desktop computers for shopping on media tablets. And while e-commerce will continue to depend on websites, apps will become increasingly important to shoppers who will take full advantage of the media tablet's touchscreen interface and even camera and microphone capabilities.

Media tablets will become increasingly popular with groups that haven't previously been associated with computing or mobile devices in the past -- in particular, adult seniors and young children. The long-term implications are significant for all marketers who seek to target and engage these segments of the population in the online marketplace.

"The magic of media tablets for seniors and children is the touch screen interface. It’s so intuitive," adds Beccue.

These demographic groups will rely heavily on downloaded apps over web surfing on their media tablets. Apps designed for young children, such as books and interactive, educational games will become increasingly popular and may even propel media tablets to become the de facto replacement of personal DVD players, particularly in cars.

Just imagine, it's forecast that nearly one billion media tablet apps designed for young children will be downloaded in 2016.

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Flexible Working: Why Company Culture Matters

The main reasons for the Great Resignation are obsolete leadership, fearful middle managers, and a toxic culture that hinders employee engagement. Perhaps that's why some organizations are still struggling with the consideration and development of a flexible working model.  They're incapable of evolving to a more enlightened approach to work where employees are treated with respect. They're stuck in a bygone era of the 20th-century industrial revolution where 'shareholder value' tops all other values, and where spreadsheets and financial data analysis drives all key decision making. We should not be surprised that 76 percent of human resource (HR) leaders now feel that hybrid work challenges an employee's connection to organizational culture, according to a recent survey by Gartner. A 2022 poll of HR leaders reveals the most challenging aspect of setting their hybrid strategy is adjusting the current organizational culture to support a hybrid workforce. In fact,

Energy Sector IoT Cybersecurity Gains Momentum

The electric distribution industry continues to invest in digital transformation projects. Advanced Metering Infrastructure (AMI) technology is becoming a driver for connected electricity meters, which will reach an installed base of 1.3 billion by 2027. AMI growth is prompting utilities and energy suppliers to revisit their IT infrastructure security and device management operations, according to the latest worldwide market study by ABI Research. Energy Infrastructure Security Market Development Digitization of traditional electricity grids and the modernization of the aging energy infrastructure is among the top concerns for utility operators and governments worldwide. Security for last-mile energy consumption applications was frequently overlooked. "However, the introduction of AMI, smart metering, and grid digitization is steadily increasing spending for secure management services, assisting implementers to transition to IT (information technologies) and OT (operational techno