Skip to main content

Global TV Shipments Declined as Consumers Refocus

According to the latest market study by DisplaySearch, television set shipments fell almost 8 percent worldwide year-on-year in the first quarter of 2012 -- that's the steepest rate of decline since the second quarter of 2009.

Total TV shipments for the quarter were 51 million units. The biggest contributor to the decline was a slowdown in shipments of LCD TVs, which fell year-on-year for the first time in the history of the category -- declining just over 3 percent, to 43 million units.

"Soft demand and cautious expectations about the upcoming year in many parts of the TV supply chain have led to a slowdown in shipments," noted Paul Gagnon, NPD DisplaySearch Director of North America TV Research.

LCD TV shipment share fell slightly from Q4’11, but is up four percentage points from a year ago, to 84.2 percent. LCD TV is capturing market share at 40” and larger screen sizes because of a sharp decline in plasma TV demand.

The average LCD TV screen size increased 5 percent Y/Y in Q1’12, passing 35” for the first time, with gains in both emerging and developed markets. The share of LCD TVs with LED backlights also increased, from 51 percent in Q4’11 to almost 56 percent in Q1’12.

Plasma TV unit shipments continued to decline, falling 18 percent Y/Y in Q1’12 after an 8 percent decline in Q4’11. The popularity of plasma TV among consumers is waning, and a large majority of the recent shipment volume remains centered on low-priced 2D HD models.

Despite the weak results on a unit basis, demand for larger sizes continues to grow. The market share for 40” and larger TVs increased from just under 31 percent a year ago to more than 37 percent in Q1’12 -- with total unit shipments for 40”+ rising 12 percent Y/Y.

Larger sizes have become much more affordable with 40-44” LCD TV average prices below $600 and new 50” LCD TVs selling for less than $1000, joining 50”-class plasma TVs that have been selling for less than $700 for several quarters now.

3D shipment share continues to grow, but more slowly in recent quarters, rising to just over 14 percent of total TV shipments and 16 percent of flat panel TV shipments.

Demand for 3D in emerging regions is actually higher than in developed regions, with 16 percent of flat panel TV units shipped to emerging markets in Q1’12 compared to 15 percent among developed regions.

This latest report left me wondering, has the global consumer interest in traditional television programming faded, or have viewers refocused their attention on other devices that are used for video entertainment -- such as media tablets? Perhaps it's a combination of both trends.

Popular posts from this blog

Demand for Quantum Computing as a Service

The enterprise demand for quantum computing is still in its early stages, growing slowly. As the technology becomes more usable, we may see demand evolve beyond scientific applications. The global quantum computing market is forecast to grow from $1.1 billion in 2022 to $7.6 billion in 2027, according to the latest worldwide market study by International Data Corporation (IDC). That's a five-year compound annual growth rate (CAGR) of 48.1 percent. The forecast includes base Quantum Computing as a Service, as well as enabling and adjacent Quantum Computing as a Service. However, this updated forecast is considerably lower than IDC's previous quantum computing forecast, which was published in 2021, due to lower demand globally. Quantum Computing Market Development In the interim, customer spend for quantum computing has been negatively impacted by several factors, including: slower than expected advances in quantum hardware development, which have delayed potential return on inve

AI Semiconductor Revenue will Reach $119.4B

The Chief Information Officer (CIO) and/or the Chief Technology Officer (CTO) will guide Generative AI initiatives within the large enterprise C-Suite. They may already have the technical expertise and experience to understand the capabilities and limitations of Gen AI. They also have the authority and budget to make the necessary investments in infrastructure and talent to support Gen AI initiatives. Enterprise AI infrastructure is proven to be expensive to build, operate and maintain. That's why public cloud service provider solutions are often used for new AI use cases. AI Semiconductor Market Development Semiconductors designed to execute Artificial Intelligence (AI) workloads will represent a $53.4 billion revenue opportunity for the global semiconductor industry in 2023, an increase of 20.9 percent from 2022, according to the latest worldwide market study by Gartner. "The developments in generative AI and the increasing use of a wide range AI-based applications in data c

Industrial Cloud Computing Apps Gain Momentum

In the manufacturing industry, cloud computing can help leaders improve their production efficiency by providing them with real-time data about their operations. This has gained the attention of the C-suite. Total forecast Industrial Cloud platform revenue in manufacturing will surpass $300 billion by 2033 with a CAGR of 22.57 percent, driven by solution providers enhancing platform interoperability while expanding partner ecosystems for application development. ABI Research found the cloud computing manufacturing market will grow over the next decade due to the adoption of new architectural frameworks that enhance data extraction and interoperability for manufacturers looking to maximize utility from their data. Industrial Cloud Computing Market Development "Historically, manufacturers have built out their infrastructure to include expensive data housing in the form of on-premises servers. The large initial upfront cost of purchasing, setting up, and maintaining these servers is