Skip to main content

Smart TV Growth is Driving Open Access to Content

Connected TV adoption is now accelerating across the globe, and the upside opportunities for Smart TV app development will follow this trend. According to the latest market study by NPD DisplaySearch, over one-quarter of TVs shipped during the first quarter (Q1) 2012 were equipped with broadband internet connectivity.

Approximately 27 percent of TV sets shipped worldwide had internet connectivity -- led by Japan, where 46 percent of sets had broadband networking capability built-in, and Western Europe with 36 percent.

A good example of how online video entertainment has already evolved is to observe the results in emerging markets. China has followed closely behind Western Europe -- with 32 percent of the TV sets that shipped now have internet functionality.

NPD DisplaySearch has analyzed TV sets by service type -- which further demonstrates that this trend is a global phenomenon. Basic connected TVs can access structured services from broadcasters such as Hbb.TV in Europe, BBC's iPlayer in the UK, Hulu in the U.S. and AcTVila in Japan.

According to their assessment, a smart TV can access a branded portal and service, not just publicly available platforms such as YouTube, or television broadcaster services. Within this definition of a smart TV, there are sub-categories that differ in the nature of the control of the service offering.

Consumer electronics (CE) manufacturer-controlled TV sets can have unique services from a portal. No two brands are alike, and the services may be configurable as approved TV apps. In contrast, consumer-controlled sets can escape the constraints of a portal and allow the consumer to have open access to the whole internet. These TV sets typically have an internet web browser built-in.

Smart TV Penetration, Q1’12 Shipments


"Connected TV is largely driven by content," said Paul Gray, Director of TV Electronics Research at NPD DisplaySearch. "Where there are compelling things to watch, the internet becomes a major source of entertainment. We are now seeing a second stage of evolution as internet video relocates from a PC screen onto the TV screen. In particular, Chinese consumers have found plenty to watch on the internet, so internet connectivity follows."

One of the more surprising findings from their market study is that no region is being left behind. Developed regions of the world can be expected to have high shipments, and areas with low broadband uptake such as the Middle East and Africa also show a strong interest in internet connectivity.

"It is an interesting trend," added Gray. "There are countries in emerging regions where mobile broadband far outnumbers fixed lines, so consumers are looking to share mobile content on a big screen."

By region, the largest shipments were in China with almost 3.0 million smart TVs shipped. Western Europe was second, with 2.1 million units shipped, while North America was third with almost 1.4 million units shipped.

By region, open internet access to video content is dominant in China -- as consumers have a shortage of structured services (approved apps) and want to look elsewhere for content to view. However, 2012 models from all major brands now incorporate web browsers, and this feature trend is likely to proliferate outside of China.

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p