Skip to main content

Raising the Bar of Expectations for Pay-TV Design


The world was a much simpler place for pay-TV providers when all their competitor user interfaces (UI) had the same unintuitive design, set-top box remote controls had dozens of tiny buttons, channel guides were not interactive and nobody cared to change the status-quo of perpetual mediocrity.

Then unwelcome outsiders introduced alternative offerings and the bar of UI design expectations was raised off the ground. The result? The legacy pay-TV companies are now struggling to keep up with the superior video experiences enabled by connected TVs, smartphones and media tablets.

Their apparent situation, caused by an apathetic slow-moving business model, as well as serving less technically savvy consumers, is exacerbated by suffering a significant hardware disadvantage -- as they typically rely upon cheap set-top boxes that are based upon a 5-7 year-old technology.

Meanwhile, the savvy consumers are looking at video content from a much wider selection of choices -- including more channels, a vast array of video on demand (VOD) options, DVR recordings and even internet delivered streaming video content.

"To meet this demand, pay-TV operators are adopting search, recommendation, and discovery technologies that can help viewers find the right content at the right time," said Sam Rosen, practice director of TV & video at ABI Research.

These enhanced systems typically leverage cloud-based technologies to compensate for the older set-top box technology in the home.

According to the latest market study by ABI Research, over 50 percent of the savvy consumers are already watching video content while on connected TV platforms (including Blu-ray players, Smart set-top boxes, Connected TVs, and Connected Game Console).

Between 31 percent and 52 percent of those enabled consumers are using these devices for access to internet delivered video content (depending on device type).

This sets a new high-bar for designing video entertainment experiences. HBO Go offers beautiful graphics, simple navigation, and responsiveness while Netflix has started to offer multiple user interfaces -- including one optimized for children.

Established digital media companies such as Rovi and Technicolor, TV middleware companies (notably, Viaccess Orca with its COMPASS recommendation technology), together with a set of innovating companies, including DigitalSmiths, APRICO, and Gravity R&D (winners of the Netflix prize for improving search algorithms) are all competing to offer the core technologies rolled out by cable, satellite, and IPTV pay-TV operators.

In addition, second screen experiences that are designed to use on a tablet while in front of the TV, are gaining more attention from the legacy pay-TV service providers.

Popular posts from this blog

Climate Change Benefits from The Circular Economy

The COP26 Summit (in Glasgow, Scotland)  brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Meanwhile, the circular economy is a key sustainability strategy adopted by industry leaders in their efforts to achieve progress. While the circular economy is still in its infancy in terms of data and metrics, it's a growing phenomenon where technology sectors -- such as the Internet of Things (IoT) for asset tracking -- are set to grow rapidly within the next five years. Global technology intelligence firm ABI Research forecasts that the world will achieve over 10.5 percent circularity by 2030, as sustainability efforts and incoming legislation start to take effect. Circular Economy Tech Market Development "The circular economy is an often-misunderstood concept that goes much further than waste management and can become a blueprint for cities. It is a movement away from our take-make-waste economy

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp

Top 10 Predictions for The Worldwide CIO

Chief executives are eager to accelerate a digital business growth agenda. Focused on business model reinvention, the remediation of technical debt, sustainable IT infrastructure and more, International Data Corporation (IDC) unveiled their Worldwide CIO Agenda 2022 Predictions. The key IDC predictions will likely impact CIOs and IT professionals over the next one-to-five years. IDC analysts believe IT leaders have opportunities that will not present themselves again in their lifetimes. Chief Information Officer Agenda Predictions With forward-looking insights, IDC provides senior IT leaders and Line-of-Business (LoB) executives with actionable guidance for managing IT investment priorities and implementation strategies as they continue to navigate the winds of change. The top ten IDC predictions are: 1: Through 2026, 65 percent of CIOs will sustain a cycle of tech-based empowerment, agility, and resilience through collaborative governance, new service delivery models, and a business o