Skip to main content

Argentina Social Network Usage Leads the Region


eMarketer estimates the number of social network users around the world will rise this year to 1.4 billion -- that's up from 1.18 billion in 2011. The reported 20 percent increase is a slight drop from the growth rate in 2011. In fact, the global upside potential will continue to shrink as the market matures.

That being said, if you want to connect with the most engaged online consumers in Latin American, then consider reaching out to Argentinians -- apparently, they're the most active social media participants.

According to the latest market study by eMarketer, their global assessment of growth in social network usage highlighted that it's now driven primarily by the emerging markets.

However, in Latin America growth will be slightly below the worldwide average, but it will still represent a 18.5 percent increase in social networking users this year.

With relatively low penetration among the total population, social networks still have room to grow in the region -- though better overall broadband access and internet infrastructure is required before social media engagement is commonplace -- as it is in North America or Europe.

Argentina has the highest rate of social network usage among the population as a whole, at just under 38 percent in 2012, according to eMarketer estimates. Looking forward, Argentina will likely stay in the lead, followed by Brazil and Mexico, throughout the forecast period.

Facebook membership is already significant in Latin America, and the greatest overall number of users this year are in Brazil -- where 41.5 million internet users will access a Facebook account at least monthly. eMarketer estimates nearly 28 million Facebook users in Mexico this year, and about half as many in Argentina.

eMarketer says that it forms its forecast estimates of worldwide social network and Facebook users based on the analysis of survey and traffic data from research firms and regulatory agencies; Facebook company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Popular posts from this blog

Global EV Charging Revenue to Exceed $300B

During 2022, fuel prices increased very quickly, partly due to a number of macroeconomic reasons. In fact, the effects of the global COVID-19 pandemic are still impacting fuel prices, with many oil refineries having reduced capacity due to a prior fall in demand. Those significant events and other trends have created a demand for a growing variety of Electric Vehicles (EVs). While EVs have existed for decades, they really became a viable option for more consumers during the past five years. However, although EVs are suitable for some buyer needs, their usability is constrained by the current availability of battery charging infrastructure. EV Charging Market Development According to the latest worldwide market study by Juniper Research, revenue from electric vehicle charging will exceed $300 billion globally by 2027 -- that's up from $66 billion in 2023. Regardless, the Juniper analysis found that fragmentation in battery charging networks is restricting further EV adoption in some
Read more

Human Resource Transformation Enabled by IT

Many senior executives are taking a proactive approach to digital business transformation in order to achieve their strategic goals. Delivering revenue growth and profitability is now imperative for every function, including Human Resources (HR). The top 3 priority HR technologies this year are skills management, learning experience platforms, and internal talent marketplaces, according to the latest worldwide market study by Gartner. "With a tumultuous global economy, HR technology leaders face a balancing act in 2023," said Sam Grinter, director at Gartner . "Leaders must anticipate greater levels of accountability and demand for measurable outcomes to justify new technology investments." HR Transformation Market Development Forty-four percent of HR leaders report driving better business outcomes is their number one strategic priority for HR technology transformation over the next three years. Growth in headcount and skills (26 percent) and cost optimization (17 p
Read more

How Savvy Pioneers Lead the Future of Work

Hybrid and fully remote work are inevitable in the Global Networked Economy where high-performance talent demands flexibility from employers. To enable these progressive work models, organizations are investing in a wide range of technologies to support more agile types of employment.  According to the latest worldwide market study by International Data Corporation (IDC), leading organizations will spend nearly $1 billion on the Future of Work (FoW) in 2023 -- that's an increase of 18.8 percent over 2022. Future of Work Market Development "Work models continue to evolve, but 37 percent of decision-makers in a recent global survey note that Remote and Hybrid work models will be an embedded part of accepted work practices, supported by a continued shift to the cloud, increasingly instrumented and interconnected physical workplaces, and intelligent digital workspaces," said Holly Muscolino, group vice president at IDC . According to the IDC assessment, organizations must mak
Read more