Skip to main content

Argentina Social Network Usage Leads the Region


eMarketer estimates the number of social network users around the world will rise this year to 1.4 billion -- that's up from 1.18 billion in 2011. The reported 20 percent increase is a slight drop from the growth rate in 2011. In fact, the global upside potential will continue to shrink as the market matures.

That being said, if you want to connect with the most engaged online consumers in Latin American, then consider reaching out to Argentinians -- apparently, they're the most active social media participants.

According to the latest market study by eMarketer, their global assessment of growth in social network usage highlighted that it's now driven primarily by the emerging markets.

However, in Latin America growth will be slightly below the worldwide average, but it will still represent a 18.5 percent increase in social networking users this year.

With relatively low penetration among the total population, social networks still have room to grow in the region -- though better overall broadband access and internet infrastructure is required before social media engagement is commonplace -- as it is in North America or Europe.

Argentina has the highest rate of social network usage among the population as a whole, at just under 38 percent in 2012, according to eMarketer estimates. Looking forward, Argentina will likely stay in the lead, followed by Brazil and Mexico, throughout the forecast period.

Facebook membership is already significant in Latin America, and the greatest overall number of users this year are in Brazil -- where 41.5 million internet users will access a Facebook account at least monthly. eMarketer estimates nearly 28 million Facebook users in Mexico this year, and about half as many in Argentina.

eMarketer says that it forms its forecast estimates of worldwide social network and Facebook users based on the analysis of survey and traffic data from research firms and regulatory agencies; Facebook company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

How to Apply Sustainability to Drive Value Creation

Global climate change policy initiatives have been an emerging topic for CEOs and their leadership teams, as they look to the future. Many organizations are preparing to play their part and help reduce carbon emissions. Eighty-seven percent of business leaders expect to increase their organization’s investment in sustainability over the next two years, according to the latest worldwide market study by Gartner. Customers are the stakeholder group creating pressure for these organizations to invest or act on sustainability issues -- selected by 80 percent of executives, followed by investors (60 percent) and regulators (55 percent). Sustainability Market Development "Sustainability enables businesses to cope with disruption," said Kristin Moyer, VP analyst at Gartner . "Economic uncertainty, geopolitical conflict and escalating materials and energy costs are forcing businesses to reexamine all forms of expenditure." According to Gartner, this focus on essentialism --