Skip to main content

IPTV Service Providers to Offer Multi-Screen Pay-TV

I've previously reported on the apparent lack of substantive innovation within IP-based television offerings -- essentially how most have merely attempted to emulate the legacy capabilities of linear broadcast TV. There's been some signs of new progress, but the inherent attributes of IPTV technology have barely been explored, so far.

Infonetics Research just released excerpts from its "2012 IPTV Service Deployment Strategies: Global Service Provider Survey" report. Their latest worldwide market study is focused on video entertainment service providers that are currently providing IPTV services.

These incumbent video entertainment companies were interviewed by Infonetics to assess their needs and to analyze trends in the IPTV marketplace.

"Because it's so challenging to differentiate on content, pay-TV providers are looking to stand out from their competitors by offering additional services and features -- such as multi-screen viewing, social networking -- and content discovery and recommendation services," says Jeff Heynen, directing analyst for broadband access and video at Infonetics Research.

In particular, multi-screen video -- also known as "TV Everywhere" capabilities -- is starting to gain some momentum across all pay-TV operator types (cable, satellite, and IPTV) in all regions of the world.

In fact, 83 percent of the pay-TV operators that they interviewed plan to offer some type of multi-screen viewing -- via PC, smartphone, or media tablet -- by 2013.


Highlights from the latest market study include:
  • Pay-TV operators participating in Infonetics survey most often deliver linear broadcast TV over a pure IP network.
  • The majority of IPTV service providers interviewed do not currently support video streaming services, such as YouTube, Hulu, or Netflix.
  • Only one third of IPTV operators surveyed currently offer social networking capabilities for their TV offerings.
  • Subscription video on demand (S-VOD) is the money-maker among VOD offerings; 83 percent of respondents offer S-VOD for access to premium channels like HBO, Showtime, and Starz, and libraries of first-run movies today, growing to 89 percent in 2013.

Popular posts from this blog

Virtual Reality Market Set to Reach $100 Billion

Virtual Reality (VR) market growth is now finally coming to fruition. Thanks to current actions and market momentum, VR is approaching what can be considered critical mass. And, not a moment too soon. This growth momentum comes from new hardware and content releases, accelerating enterprise value recognition, and a significant metaverse wild card that could potentially lift adoption and usage. According to the latest worldwide market study by ABI Research, over 85 million VR Head Mounted Displays (HMDs) will be shipped in 2027 across consumer and enterprise segments, creating a $100 billion VR market that includes hardware, software, and services. Virtual Reality Market Development "Expectations have been high in VR for years, and even decades, without notable growth to show. That growth is finally coming over the next five years," said Eric Abbruzzese, research director at ABI Research . The barrier to entry is lower than ever, all while content performance and user experien
Read more

Human Resource Transformation Enabled by IT

Many senior executives are taking a proactive approach to digital business transformation in order to achieve their strategic goals. Delivering revenue growth and profitability is now imperative for every function, including Human Resources (HR). The top 3 priority HR technologies this year are skills management, learning experience platforms, and internal talent marketplaces, according to the latest worldwide market study by Gartner. "With a tumultuous global economy, HR technology leaders face a balancing act in 2023," said Sam Grinter, director at Gartner . "Leaders must anticipate greater levels of accountability and demand for measurable outcomes to justify new technology investments." HR Transformation Market Development Forty-four percent of HR leaders report driving better business outcomes is their number one strategic priority for HR technology transformation over the next three years. Growth in headcount and skills (26 percent) and cost optimization (17 p
Read more

How Savvy Pioneers Lead the Future of Work

Hybrid and fully remote work are inevitable in the Global Networked Economy where high-performance talent demands flexibility from employers. To enable these progressive work models, organizations are investing in a wide range of technologies to support more agile types of employment.  According to the latest worldwide market study by International Data Corporation (IDC), leading organizations will spend nearly $1 billion on the Future of Work (FoW) in 2023 -- that's an increase of 18.8 percent over 2022. Future of Work Market Development "Work models continue to evolve, but 37 percent of decision-makers in a recent global survey note that Remote and Hybrid work models will be an embedded part of accepted work practices, supported by a continued shift to the cloud, increasingly instrumented and interconnected physical workplaces, and intelligent digital workspaces," said Holly Muscolino, group vice president at IDC . According to the IDC assessment, organizations must mak
Read more