Skip to main content

IPTV Service Providers to Offer Multi-Screen Pay-TV

I've previously reported on the apparent lack of substantive innovation within IP-based television offerings -- essentially how most have merely attempted to emulate the legacy capabilities of linear broadcast TV. There's been some signs of new progress, but the inherent attributes of IPTV technology have barely been explored, so far.

Infonetics Research just released excerpts from its "2012 IPTV Service Deployment Strategies: Global Service Provider Survey" report. Their latest worldwide market study is focused on video entertainment service providers that are currently providing IPTV services.

These incumbent video entertainment companies were interviewed by Infonetics to assess their needs and to analyze trends in the IPTV marketplace.

"Because it's so challenging to differentiate on content, pay-TV providers are looking to stand out from their competitors by offering additional services and features -- such as multi-screen viewing, social networking -- and content discovery and recommendation services," says Jeff Heynen, directing analyst for broadband access and video at Infonetics Research.

In particular, multi-screen video -- also known as "TV Everywhere" capabilities -- is starting to gain some momentum across all pay-TV operator types (cable, satellite, and IPTV) in all regions of the world.

In fact, 83 percent of the pay-TV operators that they interviewed plan to offer some type of multi-screen viewing -- via PC, smartphone, or media tablet -- by 2013.


Highlights from the latest market study include:
  • Pay-TV operators participating in Infonetics survey most often deliver linear broadcast TV over a pure IP network.
  • The majority of IPTV service providers interviewed do not currently support video streaming services, such as YouTube, Hulu, or Netflix.
  • Only one third of IPTV operators surveyed currently offer social networking capabilities for their TV offerings.
  • Subscription video on demand (S-VOD) is the money-maker among VOD offerings; 83 percent of respondents offer S-VOD for access to premium channels like HBO, Showtime, and Starz, and libraries of first-run movies today, growing to 89 percent in 2013.

Popular posts from this blog

Climate Change Benefits from The Circular Economy

The COP26 Summit (in Glasgow, Scotland)  brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Meanwhile, the circular economy is a key sustainability strategy adopted by industry leaders in their efforts to achieve progress. While the circular economy is still in its infancy in terms of data and metrics, it's a growing phenomenon where technology sectors -- such as the Internet of Things (IoT) for asset tracking -- are set to grow rapidly within the next five years. Global technology intelligence firm ABI Research forecasts that the world will achieve over 10.5 percent circularity by 2030, as sustainability efforts and incoming legislation start to take effect. Circular Economy Tech Market Development "The circular economy is an often-misunderstood concept that goes much further than waste management and can become a blueprint for cities. It is a movement away from our take-make-waste economy
Read more

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp
Read more

Top 10 Predictions for The Worldwide CIO

Chief executives are eager to accelerate a digital business growth agenda. Focused on business model reinvention, the remediation of technical debt, sustainable IT infrastructure and more, International Data Corporation (IDC) unveiled their Worldwide CIO Agenda 2022 Predictions. The key IDC predictions will likely impact CIOs and IT professionals over the next one-to-five years. IDC analysts believe IT leaders have opportunities that will not present themselves again in their lifetimes. Chief Information Officer Agenda Predictions With forward-looking insights, IDC provides senior IT leaders and Line-of-Business (LoB) executives with actionable guidance for managing IT investment priorities and implementation strategies as they continue to navigate the winds of change. The top ten IDC predictions are: 1: Through 2026, 65 percent of CIOs will sustain a cycle of tech-based empowerment, agility, and resilience through collaborative governance, new service delivery models, and a business o
Read more