Skip to main content

Latest Global Smartphone App Downloading Trends


Smartphone subscribers around the world will download about 36 billion mobile phone apps in 2012, according to the latest market study by ABI Research. This activity equates to almost 37 native apps for the average smartphone subscriber through the year.

The forecast reflects a nearly 6 percent global increase to the 35 apps downloaded per smartphone subscriber on average during 2011.

Despite the apparent market growth since 2011, Aapo Markkanen, senior analyst at ABI Research, believes the average download count will not increase substantially over the coming years. Rather, it is more likely to start decreasing.

Markkanen explains, "When forecasting on app downloads one has to make a number of assumptions on -- for instance, the device mix, developer activity, and the demographics of existing and future smartphone users."

The next waves of smartphone subscribers in the more mature app markets of the United States, Western Europe, and parts of Asia will be downloading quite notably fewer apps than, say, the first one-third of the mobile consumers who bought smartphones.

Another major factor contributing to the downward trend in average app downloads is the evolution of the mobile web. The decision by the Financial Times to abandon its Apple iOS app -- and bet instead on open standard HTML5 -- can be seen as a hint of what is to come next.

In many app categories, like games and most utilities, the web will probably never catch up with the native app opportunity in terms of user experience. But at the same time there are also some popular areas where it can be anticipated to come rather close.

According to ABI's assessment, news and magazine apps are a segment where the momentum is likely to shift towards the web within the next two to three years.

Since news and media content already account for a large share of smartphone usage and are likely to play an even bigger role in later adopters’ usage, changes in this segment alone will make subscribers on average download fewer native apps.

These findings are all from ABI's market study focus on the distribution and the economics of mobile apps -- providing data-driven insights on areas such as download volumes, revenues, and business models, as well as trends within different applications categories.

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Flexible Working: Why Company Culture Matters

The main reasons for the Great Resignation are obsolete leadership, fearful middle managers, and a toxic culture that hinders employee engagement. Perhaps that's why some organizations are still struggling with the consideration and development of a flexible working model.  They're incapable of evolving to a more enlightened approach to work where employees are treated with respect. They're stuck in a bygone era of the 20th-century industrial revolution where 'shareholder value' tops all other values, and where spreadsheets and financial data analysis drives all key decision making. We should not be surprised that 76 percent of human resource (HR) leaders now feel that hybrid work challenges an employee's connection to organizational culture, according to a recent survey by Gartner. A 2022 poll of HR leaders reveals the most challenging aspect of setting their hybrid strategy is adjusting the current organizational culture to support a hybrid workforce. In fact,

Energy Sector IoT Cybersecurity Gains Momentum

The electric distribution industry continues to invest in digital transformation projects. Advanced Metering Infrastructure (AMI) technology is becoming a driver for connected electricity meters, which will reach an installed base of 1.3 billion by 2027. AMI growth is prompting utilities and energy suppliers to revisit their IT infrastructure security and device management operations, according to the latest worldwide market study by ABI Research. Energy Infrastructure Security Market Development Digitization of traditional electricity grids and the modernization of the aging energy infrastructure is among the top concerns for utility operators and governments worldwide. Security for last-mile energy consumption applications was frequently overlooked. "However, the introduction of AMI, smart metering, and grid digitization is steadily increasing spending for secure management services, assisting implementers to transition to IT (information technologies) and OT (operational techno