Skip to main content

The Upside Potential for High Definition OLED TVs

An OLED (organic light-emitting diode) is a semiconductor where the emissive electroluminescent layer is a film of organic compound which emits light in response to an electric current. OLEDs are now being used to create digital television screens.

​However, OLED TVs are expected to comprise less than 1 percent of flat panel TV sales through at least 2013, reaching 9 percent of the shipped units by 2017.

In contrast, LED/LCD TVs, which often offer thinner form factors and less power consumption over traditional (CCFL) LCD TVs, are expected to grow from 35 percent of the market in 2011 to 75 percent in 2017.

This year OLED TVs from Samsung and LG are expected to cost well over $5,000 (likely closer to $10,000) at sizes less than 60” -- Sony and Panasonic are partnering to release larger screen OLED TVs in 2013.

At these relatively high prices consumers are challenged with selecting picture quality and form factor over size -- consider that an equivalent sized LED TV costs thousands less. As an example, Sharp’s 80” LED TV can be had for prices closer to $4,000.

"Primary research conducted in the U.S. market continues to suggest most consumers place price and screen size above all other factors," says Sam Rosen, practice director at ABI Research.

While display technology is cited as very important as well, the prices OLED TVs are expected to command, at least through 2013, will make it a difficult sell for most mainstream consumers.

The 2012 selection of OLED TVs are not the first, as Sony introduced much smaller screens in the past, but price and screen size again conspired to make the market for OLED TVs rather limited.

Scale will eventually bring prices down, but with LED TVs supporting form factors approaching the svelteness of OLED TVs many consumers may still opt for the less expensive alternative, limiting the rate at which scale is reached.

Picture quality is also highlighted as a key benefit for OLED screens, but consumer behavior suggests this might not engender as much perceived value as some might presuppose.

Higher contrast ratios and more vibrant colors while nice, will continue to lose out to screen size and price for those consumers who embrace and fully enjoy streaming video, think Blu-ray picture is good, but still enjoy DVD.

Today's OLED TVs -- at this stage of their development -- will likely be more of a status symbol or a strong appreciation of form factor by the early adopters, rather than their actual HD or UHD video quality.

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

How Generative AI Will Reshape the Economy

The Global Networked Economy -- a term synonymous with the interconnectedness of businesses, individuals, and governments worldwide -- has undergone a remarkable transformation in 2023. Fueled by the rapid growth of digital technologies and the global internet, this phenomenon has given rise to a worldwide marketplace that has already revolutionized the way we live, work, and play. The impact of Generative Artificial Intelligence (GenAI) in 2024 will be equally disruptive to many traditional business leaders. GenAI will also create huge opportunities for the fearless pioneers. Global Networked Economy Market Development The Global Networked Economy's evolution traces back to the advent of the Public Internet. The introduction of eCommerce, social media, and cloud computing has been instrumental in reshaping how businesses operate and engage with their customers. This interconnected ecosystem empowers savvy leaders to access new markets, trim operational costs, enhance commercial e