Skip to main content

The Upside Potential for High Definition OLED TVs

An OLED (organic light-emitting diode) is a semiconductor where the emissive electroluminescent layer is a film of organic compound which emits light in response to an electric current. OLEDs are now being used to create digital television screens.

​However, OLED TVs are expected to comprise less than 1 percent of flat panel TV sales through at least 2013, reaching 9 percent of the shipped units by 2017.

In contrast, LED/LCD TVs, which often offer thinner form factors and less power consumption over traditional (CCFL) LCD TVs, are expected to grow from 35 percent of the market in 2011 to 75 percent in 2017.

This year OLED TVs from Samsung and LG are expected to cost well over $5,000 (likely closer to $10,000) at sizes less than 60” -- Sony and Panasonic are partnering to release larger screen OLED TVs in 2013.

At these relatively high prices consumers are challenged with selecting picture quality and form factor over size -- consider that an equivalent sized LED TV costs thousands less. As an example, Sharp’s 80” LED TV can be had for prices closer to $4,000.

"Primary research conducted in the U.S. market continues to suggest most consumers place price and screen size above all other factors," says Sam Rosen, practice director at ABI Research.

While display technology is cited as very important as well, the prices OLED TVs are expected to command, at least through 2013, will make it a difficult sell for most mainstream consumers.

The 2012 selection of OLED TVs are not the first, as Sony introduced much smaller screens in the past, but price and screen size again conspired to make the market for OLED TVs rather limited.

Scale will eventually bring prices down, but with LED TVs supporting form factors approaching the svelteness of OLED TVs many consumers may still opt for the less expensive alternative, limiting the rate at which scale is reached.

Picture quality is also highlighted as a key benefit for OLED screens, but consumer behavior suggests this might not engender as much perceived value as some might presuppose.

Higher contrast ratios and more vibrant colors while nice, will continue to lose out to screen size and price for those consumers who embrace and fully enjoy streaming video, think Blu-ray picture is good, but still enjoy DVD.

Today's OLED TVs -- at this stage of their development -- will likely be more of a status symbol or a strong appreciation of form factor by the early adopters, rather than their actual HD or UHD video quality.

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Flexible Working: Why Company Culture Matters

The main reasons for the Great Resignation are obsolete leadership, fearful middle managers, and a toxic culture that hinders employee engagement. Perhaps that's why some organizations are still struggling with the consideration and development of a flexible working model.  They're incapable of evolving to a more enlightened approach to work where employees are treated with respect. They're stuck in a bygone era of the 20th-century industrial revolution where 'shareholder value' tops all other values, and where spreadsheets and financial data analysis drives all key decision making. We should not be surprised that 76 percent of human resource (HR) leaders now feel that hybrid work challenges an employee's connection to organizational culture, according to a recent survey by Gartner. A 2022 poll of HR leaders reveals the most challenging aspect of setting their hybrid strategy is adjusting the current organizational culture to support a hybrid workforce. In fact,

Energy Sector IoT Cybersecurity Gains Momentum

The electric distribution industry continues to invest in digital transformation projects. Advanced Metering Infrastructure (AMI) technology is becoming a driver for connected electricity meters, which will reach an installed base of 1.3 billion by 2027. AMI growth is prompting utilities and energy suppliers to revisit their IT infrastructure security and device management operations, according to the latest worldwide market study by ABI Research. Energy Infrastructure Security Market Development Digitization of traditional electricity grids and the modernization of the aging energy infrastructure is among the top concerns for utility operators and governments worldwide. Security for last-mile energy consumption applications was frequently overlooked. "However, the introduction of AMI, smart metering, and grid digitization is steadily increasing spending for secure management services, assisting implementers to transition to IT (information technologies) and OT (operational techno