Skip to main content

What Americans Do Online, Given the Bad Economy

There once was a time when a favorite American online activity was shopping, but given the current economic outlook many are now apparently spending more time on their finances.

Are they concerned about the rising price of basic commodities and their shrinking buying power in the marketplace?

comScore released its monthly analysis of U.S. web activity at the top online properties for July 2012. More Americans visited the Business and Finance category at the start of the third quarter of 2012, including Online Trading sites and Financial Advice sites.

"Millions of Americans visited the Business and Finance category in July for up-to-the-minute reporting on the unsteady financial markets and for a mid-year health check on their investments and other financial interests." said Jeff Hackett, executive vice president of comScore.

In July, two Business and Finance subcategories earned a spot in the top-gaining categories ranking, including the number one placeholder earned by Online Trading sites. The category increased 23 percent to 10.7 million visitors during the month, with Fidelity Investments ranking first with 3.7 million visitors (up 16 percent).

Scottrade Sites ranked second with 1.5 million visitors (up 40 percent), followed by Schwab.com with 1.4 million (up 18 percent) and TDAmeritrade.com with 1.3 million (up 16 percent).

Financial Information and Advice sites ranked fifth among the top-gaining categories, growing 10 percent to 58.2 million visitors in July.

Bankrate.com Sites took the top spot in the category with 9.9 million visitors, followed by Geico with 5.1 million (up 23 percent), Citi.com with 4.6 million (up 5 percent), Progressive Insurance Company with 3.7 million and USAA.com with 3.5 million (up 9 percent).

Top Overall Online Properties

Google Sites ranked as the number one property in July with 190 million visitors, followed by Microsoft Sites with 169 million, Yahoo! Sites with 163 million and Facebook.com with 161 million.

The highly anticipated Olympic Games drew 76.8 million visitors to Comcast NBCUniversal, vaulting the property into the top 10.

Popular posts from this blog

Artificial Intelligence Growth at an Inflection Point

Business technology investment no longer follows a predictable path to growth. The global venture capital (VC) investment in artificial intelligence (AI) was close to its peak in 2021 reaching $22.3 billion, according to the latest worldwide market study by ABI Research. This is just $400 million shy of the historical high of $22.7 billion recorded in 2019. Compared to the $15 billion recorded in 2020, the market made a remarkable recovery, with a 48.5 percent year-on-year growth. Will the future AI marketplace return to stable growth, or will it remain volatile? Artificial Intelligence Market Development "COVID-19 greatly accelerated the speed of digital transformation within the enterprise. Businesses are looking for solutions to work processes automation, customer care, due diligence, transcription and translation, and sales and marketing enablement tools," said Lian Jye Su, research director at ABI Research . At the same time, COVID-19 led to the Great Resignation of 2021

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th