Skip to main content

Why 110 Million Americans will Own a Smartphone

comScore released results from a market study of first-time U.S. smartphone owners, which found that nearly half of previous mobile feature phone subscribers who acquired a new device during April 2012 switched to a smartphone.

Among this group, the vast majority (61.5 percent) of consumers acquired devices running the Google Android platform, with 25.2 percent choosing Apple iOS devices, 7.1 percent opting for Microsoft OS smartphones, while RIM represented just 4.8 percent of the total.

"The growing number of smartphones available to consumers, accompanied by the decrease in price points and surge in mobile media content, have made smartphone ownership possible and desirable for many more Americans," said Mark Donovan, comScore SVP of Mobile.

Within the year, comScore expects to see smartphone owners become the mobile mainstream -- a major milestone that represents the enormous potential for marketers to reach a growing audience of savvy consumers.

U.S. smartphone adoption has grown rapidly with nearly 110 million Americans owning a smartphone device in April 2012 -- that's up by an amazing 44 percent from the previous year.

Analysis of new smartphone owners found that 47.5 percent of feature phone subscribers who acquired a device in April switched to a smartphone -- that's an increase of 9.5 percentage points from the previous year.

Slightly more than half (50.7 percent) of feature phone subscribers in the market for a device chose to acquire another feature phone, with this group witnessing a rapid decline during the past year.

In comparison, among the existing smartphone subscribers that acquired a new smartphone device in the past month, 54.2 percent chose Google Android devices while 33.5 percent preferred Apple devices. RIM accounted for 9.6 percent of acquired devices, while Microsoft represented 3.0 percent.

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Flexible Working: Why Company Culture Matters

The main reasons for the Great Resignation are obsolete leadership, fearful middle managers, and a toxic culture that hinders employee engagement. Perhaps that's why some organizations are still struggling with the consideration and development of a flexible working model.  They're incapable of evolving to a more enlightened approach to work where employees are treated with respect. They're stuck in a bygone era of the 20th-century industrial revolution where 'shareholder value' tops all other values, and where spreadsheets and financial data analysis drives all key decision making. We should not be surprised that 76 percent of human resource (HR) leaders now feel that hybrid work challenges an employee's connection to organizational culture, according to a recent survey by Gartner. A 2022 poll of HR leaders reveals the most challenging aspect of setting their hybrid strategy is adjusting the current organizational culture to support a hybrid workforce. In fact,

Energy Sector IoT Cybersecurity Gains Momentum

The electric distribution industry continues to invest in digital transformation projects. Advanced Metering Infrastructure (AMI) technology is becoming a driver for connected electricity meters, which will reach an installed base of 1.3 billion by 2027. AMI growth is prompting utilities and energy suppliers to revisit their IT infrastructure security and device management operations, according to the latest worldwide market study by ABI Research. Energy Infrastructure Security Market Development Digitization of traditional electricity grids and the modernization of the aging energy infrastructure is among the top concerns for utility operators and governments worldwide. Security for last-mile energy consumption applications was frequently overlooked. "However, the introduction of AMI, smart metering, and grid digitization is steadily increasing spending for secure management services, assisting implementers to transition to IT (information technologies) and OT (operational techno