Skip to main content

Why 110 Million Americans will Own a Smartphone

comScore released results from a market study of first-time U.S. smartphone owners, which found that nearly half of previous mobile feature phone subscribers who acquired a new device during April 2012 switched to a smartphone.

Among this group, the vast majority (61.5 percent) of consumers acquired devices running the Google Android platform, with 25.2 percent choosing Apple iOS devices, 7.1 percent opting for Microsoft OS smartphones, while RIM represented just 4.8 percent of the total.

"The growing number of smartphones available to consumers, accompanied by the decrease in price points and surge in mobile media content, have made smartphone ownership possible and desirable for many more Americans," said Mark Donovan, comScore SVP of Mobile.

Within the year, comScore expects to see smartphone owners become the mobile mainstream -- a major milestone that represents the enormous potential for marketers to reach a growing audience of savvy consumers.

U.S. smartphone adoption has grown rapidly with nearly 110 million Americans owning a smartphone device in April 2012 -- that's up by an amazing 44 percent from the previous year.

Analysis of new smartphone owners found that 47.5 percent of feature phone subscribers who acquired a device in April switched to a smartphone -- that's an increase of 9.5 percentage points from the previous year.

Slightly more than half (50.7 percent) of feature phone subscribers in the market for a device chose to acquire another feature phone, with this group witnessing a rapid decline during the past year.

In comparison, among the existing smartphone subscribers that acquired a new smartphone device in the past month, 54.2 percent chose Google Android devices while 33.5 percent preferred Apple devices. RIM accounted for 9.6 percent of acquired devices, while Microsoft represented 3.0 percent.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

How to Apply Sustainability to Drive Value Creation

Global climate change policy initiatives have been an emerging topic for CEOs and their leadership teams, as they look to the future. Many organizations are preparing to play their part and help reduce carbon emissions. Eighty-seven percent of business leaders expect to increase their organization’s investment in sustainability over the next two years, according to the latest worldwide market study by Gartner. Customers are the stakeholder group creating pressure for these organizations to invest or act on sustainability issues -- selected by 80 percent of executives, followed by investors (60 percent) and regulators (55 percent). Sustainability Market Development "Sustainability enables businesses to cope with disruption," said Kristin Moyer, VP analyst at Gartner . "Economic uncertainty, geopolitical conflict and escalating materials and energy costs are forcing businesses to reexamine all forms of expenditure." According to Gartner, this focus on essentialism --