Skip to main content

Why the Smartphone Ecosystem Advantage Matters

Smartphones in the workplace are now considered to be one of the most significant trends that will further drive demand for new mobile business productivity applications. According to the latest market study by ABI Research, they now estimate that by 2017 about 2.4 billion enterprise employees will be using smartphones.

This represents a growth rate of 17 percent and is nearly three times more smartphones than employees use today -- in the Bring Your Own Device (BYOD) segment of the global marketplace.

"Billions, not millions, is the size of the BYOD smartphone market. Mobility suppliers and enterprises need to think in terms of serving all employees with tools, apps, and services via their smartphones instead of only mobile employees or corporate liable employees," said Dan Shey, enterprise practice director at ABI Research.

The most immediate opportunities are in the mobile business customer base which includes employees using their phone for business reasons. This group includes corporate liable, individual liable and prosumer acquired devices -- prosumers are currently the largest segment in this group.

Smartphones among this group will grow to about 640 million employees by 2017. Android has the dominant leadership position among the global workforce and is expected to grow to 56 percent share by 2017. However, ABI believes that it's possible it may never reach this level of adoption, depending on the success of other smartphone platforms.

ABI says that the key question is; will new smartphones from Microsoft/Nokia and RIM put more power in the hands of the enterprise employee, particularly for accessing online corporate resources? I believe that's unlikely to be the deciding factor.

Given the recent performance of these companies, I'm wondering if they seem more of a threat to their shareholder's equity investment, rather than becoming a potential concern to the established incumbent smartphone device competitors.

When you consider the smartphone platform ecosystem advantage that the current leaders have attained, it's really hard to imagine a scenario where others can create any meaningful momentum among independent mobile app software developers.

Moreover, the race to create the most compelling mobile enterprise software portfolio in the marketplace has not already been decided. The ultimate solution may look more like a federation of complementary best-in-class applications, not a suite from a single legacy enterprise software company.

I predict that the apparent strategic foresight that created both Google Android and Apple iOS ecosystems will become the most difficult aspect for others to replicate. Clearly, it's not impossible to unseat the market leaders, but it's going to take more than bold aspirations and product announcements to displace them.

Popular posts from this blog

Climate Change Benefits from The Circular Economy

The COP26 Summit (in Glasgow, Scotland)  brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Meanwhile, the circular economy is a key sustainability strategy adopted by industry leaders in their efforts to achieve progress. While the circular economy is still in its infancy in terms of data and metrics, it's a growing phenomenon where technology sectors -- such as the Internet of Things (IoT) for asset tracking -- are set to grow rapidly within the next five years. Global technology intelligence firm ABI Research forecasts that the world will achieve over 10.5 percent circularity by 2030, as sustainability efforts and incoming legislation start to take effect. Circular Economy Tech Market Development "The circular economy is an often-misunderstood concept that goes much further than waste management and can become a blueprint for cities. It is a movement away from our take-make-waste economy

Guidance for Leading Digital Business Value Creation

In today's environment where business technology is a key enabler of competitive advantage, CEOs need to be sure that someone is confidently leading digital business growth across the organization. The default is the Chief Information Officer (CIO) role. According to the latest worldwide market study by Gartner, in order to accelerate business value creation, CIOs and other IT executives should focus on three key areas -- leading from anywhere, nurturing connections, and reaching beyond. Mbula Schoen, senior research director at Gartner , said that as organizations continue to emerge from the disruption of the COVID-19 pandemic, CIOs and IT executives will need to generate value in fundamentally new ways. Business Technology Market Development Gartner forecasts that by the end of 2022, the share of knowledge workers working remotely will increase to 47 percent -- that's up from 27 percent in 2019. However, simply moving from onsite to remote is not the destination but merely a

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp