Skip to main content

More Forward-Thinking Telecom Service Providers

Telecom service providers can't hold back progress any longer, the days of the simplistic and restrictive triple or quad-play bundles are numbered, according to the latest market study by Informa Telecoms & Media.

Going forward, network operators will have to offer a whole range of new content and applications within their bundled products -- including eclectic over-the-top (OTT) content and even independent VoIP services -- in order to retain their savvy customers.

Informa's related report takes a global snapshot of the fast-changing bundling market and shows how some network operators across the global market are already offering new services and applications to bring more value to their bundled products.

However, Tony Brown, senior analyst at Informa, cautions operators that the next-generation bundling market will be a challenging one in which they will not necessarily reap direct financial rewards from all the new products and services that they include in their bundled offers.

"We have already seen from the early deployment of multi-screen TV services by operators that many subscribers are highly resistant to paying extra for new services -- so many of these new services really have to be included as part of the existing bundled price," says Brown.

Broadband service providers need to see the addition of these new services, such as cloud storage or OTT content, as something that brings extra value and increases customer loyalty -- and go at least some way to neutering the threat posed by OTT players in a number of the more progressive fields.

Furthermore, Informa also details how operators -- particularly those in developing markets such as Africa and the Indian sub-continent -- are now looking to take advantage of their existing relationship with subscribers to sell a whole range of non-telecoms services such as insurance and banking service, with operators like Safaricom in Kenya leading the way.

These forward-thinking network operators are really stealing a march on their counterparts in developed markets by using the position of trust and ongoing relationship that they have established with their subscribers to open up much wider commercial opportunities.

The possibilities they have created are potentially game-changing in the wider telecoms market. The rewards will go to these pioneers that dare to be first to disrupt their industry's status quo.

Meanwhile, Brown also says that, in addition to offering new services such as OTT and multi-screen content and cloud-delivered services within their bundled offering, many global operators are now also revamping their customer loyalty programs to make sure that their subscribers are satisfied.

"Orange has long been an excellent exponent of providing very effective customer loyalty programs to its subscribers, giving away products such as half-price movie tickets and discounts at various types of retail outlets -- this is a strategy we expect to be more widely adopted by other operators to reward their most valuable subscribers," he says.

Popular posts from this blog

Climate Change Benefits from The Circular Economy

The COP26 Summit (in Glasgow, Scotland)  brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Meanwhile, the circular economy is a key sustainability strategy adopted by industry leaders in their efforts to achieve progress. While the circular economy is still in its infancy in terms of data and metrics, it's a growing phenomenon where technology sectors -- such as the Internet of Things (IoT) for asset tracking -- are set to grow rapidly within the next five years. Global technology intelligence firm ABI Research forecasts that the world will achieve over 10.5 percent circularity by 2030, as sustainability efforts and incoming legislation start to take effect. Circular Economy Tech Market Development "The circular economy is an often-misunderstood concept that goes much further than waste management and can become a blueprint for cities. It is a movement away from our take-make-waste economy

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp

Top 10 Predictions for The Worldwide CIO

Chief executives are eager to accelerate a digital business growth agenda. Focused on business model reinvention, the remediation of technical debt, sustainable IT infrastructure and more, International Data Corporation (IDC) unveiled their Worldwide CIO Agenda 2022 Predictions. The key IDC predictions will likely impact CIOs and IT professionals over the next one-to-five years. IDC analysts believe IT leaders have opportunities that will not present themselves again in their lifetimes. Chief Information Officer Agenda Predictions With forward-looking insights, IDC provides senior IT leaders and Line-of-Business (LoB) executives with actionable guidance for managing IT investment priorities and implementation strategies as they continue to navigate the winds of change. The top ten IDC predictions are: 1: Through 2026, 65 percent of CIOs will sustain a cycle of tech-based empowerment, agility, and resilience through collaborative governance, new service delivery models, and a business o