Skip to main content

Upside for Mobile Enterprise Apps and New Services

Smartphone and media tablet use in the workplace is now growing at an accelerated pace, but it isn't always clear how mobile network service providers will directly benefit from this trend. Recent global market research offers some new insights.

Mobile phone network related service revenues from business users worldwide will grow to $340 billion by 2017, according to the latest market study by ABI Research.

Their market assessment includes voice, messaging, handset data plans, mobile broadband, enterprise apps, and management services revenues.

"Mobility suppliers need to pay attention to the enterprise market as revenues represent over 30 percent of the mobile services market and will grow twice as fast as the consumer market," said Dan Shey, enterprise practice director at ABI Research.

The underlying driver of this growth is the "bring your own device" (BYOD) phenomenon -- and more specifically, the ongoing adoption of smartphones and tablets in the workplace.

Without a strategy to serve the employee audience with apps and services that addresses their business and personal needs, mobile phone network operators and their systems suppliers will miss out on this important market.

Analysis of the mobile business customer smartphone base shows that in developed regions like North America and Western Europe, smartphone penetration will grow to over 90 percent.

Even in developing regions with low smartphone penetration, total employees with smartphones will be significant -- mobile business customers in all other regions represent over 70 percent share of the global enterprise subscriber market.

The following are ABI's suggestions for key stakeholders:
  • Network Operators – Innovate on packaging and pricing so that employees increasing their business use of their personally purchased phones can find the business apps or easily upgrade to enterprise-ready devices;
  • Device Vendors – Every smartphone vendor should have a portfolio of enterprise-ready devices that not only include the necessary enterprise-grade security features but also preloaded business apps such as forms apps allowing businesses to more easily mobilize their workforces;
  • IT and Platform Suppliers – Build best of breed partnerships to serve the growing enterprise mobility management services market; ensure that solutions can address vertical needs.

The ABI Research Enterprise Mobility market data provides a single view of the regional differences in mobile services adoption by enterprise users across seven world regions.

Popular posts from this blog

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp

Top 10 Predictions for The Worldwide CIO

Chief executives are eager to accelerate a digital business growth agenda. Focused on business model reinvention, the remediation of technical debt, sustainable IT infrastructure and more, International Data Corporation (IDC) unveiled their Worldwide CIO Agenda 2022 Predictions. The key IDC predictions will likely impact CIOs and IT professionals over the next one-to-five years. IDC analysts believe IT leaders have opportunities that will not present themselves again in their lifetimes. Chief Information Officer Agenda Predictions With forward-looking insights, IDC provides senior IT leaders and Line-of-Business (LoB) executives with actionable guidance for managing IT investment priorities and implementation strategies as they continue to navigate the winds of change. The top ten IDC predictions are: 1: Through 2026, 65 percent of CIOs will sustain a cycle of tech-based empowerment, agility, and resilience through collaborative governance, new service delivery models, and a business o

National 5G Wireless Network Global Competition

Nothing can stop the continued growth of global wireless communications. Despite a slight decline in the worldwide mobile subscriber base resulting from the COVID-19 pandemic, mobile network operators across different markets continue to expand fifth-generation (5G) infrastructure deployments. By the end of 2020, 264 million subscriptions were achieved. According to the worldwide market study by ABI Research, the 5G market will continue to accelerate and reach 2.6 billion subscriptions -- that's a significant contribution to mobile network operator revenue of $942 billion in 2026. 5G Wireless Network Market Development Driven by the investment of local network operators, China is a leader of the 5G market, holding more than two-thirds of worldwide 5G subscriptions at present. The United States is second in 5G adoption with more than 50 million subscribers, followed by the leading markets in Japan and South Korea. "Operators' effort to expand 5G networks, combined with qui