Skip to main content

U.S. Mobile Ad Spending will Reach $2.61 Billion


According to the latest market study by eMarketer, time spent using mobile devices for activities such as internet (web) and application (app) use, gaming, music and others has more than doubled in the past two years.

This year, the amount of time people in the U.S. market spent using mobile devices -- excluding talk time -- will grow 51.9 percent to an average 82 minutes per day, that's up from just 34 minutes in 2010.

Mobile growth comes as time spent online, which includes desktop and laptop computers and other non-mobile connected devices such as internet-connected TVs, will continue rising but at a slowed pace from previous years.

eMarketer estimates time spent online in 2012 will grow just 3.6 percent to an average 173 minutes per day -- that's compared to 7.7 percent growth in 2011 to 167 minutes per day.

Since online already accounts for an average of nearly 3 hours of time spent with digital media each day, double-digit growth rates are unlikely -- even as Americans do more activities and spend more time with their computers.

Mobile, by contrast, is growing quickly from a small base -- and growth in time spent is also being boosted by fast uptake of smartphones and media tablets, which have still penetrated only a minority of all consumers.

As more Americans continue to acquire these portable devices, mobile is grabbing an ever-greater share of time with all media -- potentially at the expense of traditional online usage growth.

This shift has been problematic for some publishers who have not seen their advertising revenue follow the trend. The share of ad spend on the web is still playing catch-up, and it's even further behind on mobile -- which will see just 1.6 percent of U.S. ad spending this year.

Moreover, American adults will spend an average of 11.7 percent of their online media time with their smartphones and tablets.

While mobile advertising is expected to grow rapidly in the next few years -- eMarketer estimates that overall U.S. mobile advertising spending will reach $2.61 billion this year before rising to nearly $12 billion in 2016 -- there are some significant barriers that both marketers and advertising publishers will have to overcome before mobile ad spending will achieve parity with the share of time spent by people on mobile devices.

eMarketer bases its estimates of time spent with media on an analysis of estimates from other research firms, consumer media consumption and device adoption trends.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of