Skip to main content

How Mobile Device Apps Disrupt Corp Travel Policy


To what degree are business travelers using mobile device technology? What types of mobile offerings disrupt legacy corporate travel policies, and in what ways? How frequently are guidelines for mobile usage communicated? These were the key questions that eMarketer considered during their latest assessment.

Granted, mobile devices have enabled more productive business travel, allowing people to stay in touch and adapt to changing schedule needs -- among the many other apparent benefits.

The same devices can also create challenges for typical corporate travel managers trying to contain their organization's expenses. According to a new eMarketer study, many travel managers are therefore evolving their travel policies to address the current environment.

Moreover, according to an AirPlus International study during 2012, 95 percent of travel managers worldwide said they were either making policies more stringent or keeping them the same going forward.

Managed corporate travel is a unique marketplace because its buyers are not the same as its consumers -- and those groups often have needs that are at odds with each other.

Travel marketers are focused on creating mobile apps and solutions for the end user, versus for someone managing bulk corporate travel planning activities. That user adoption is growing. And, they're gaining lots of new app subscribers.

Business travelers continue to access a multitude of travel information. According to Google and Ipsos MediaCT’s August 2012 study, 57 percent of American business travelers reported using mobile devices to access travel information this year, compared to just 38 percent of U.S. leisure travelers.

These tools give travel managers the opportunity to connect with their employees. At the same time, more devices means an increasing likelihood that business travelers will be free to use the best-fit solutions, such as last-minute booking apps.

The main reason travelers give for engaging in activities contrary to corporate policy is lack of awareness of company guidelines -- if they exist at all.

In fact, few travel managers define the use of mobile bookings. According to a GBTA Foundation study, only 18 percent of travel professionals worldwide had integrated information designed to educate travelers on travel policy into mobile booking tools.

Since mobile policy creation and compliance is predicated on communication between corporate travel managers and their company employees, savvy marketers that develop solutions addressing the needs of both sides will likely have an advantage.

Popular posts from this blog

How Edge Computing and AI Applications Drive IoT

The global pandemic has accelerated the adoption of emerging technologies, including edge computing and TinyML. As more CIOs and CTOs seek ways to capture and process data at the edge of their enterprise IT network, the demand has fueled investment for Internet of Things (IoT) applications. According to the latest worldwide market study by ABI Research, the global edge Artificial Intelligence (AI), Software-as-a-Service (SaaS), and turnkey service market will grow at a CAGR of 46 percent between 2020 and 2025 to reach $7.2 billion. This is 25 percent of the global edge AI market, which is estimated to be $28 billion by 2025. The market is comprised of edge AI chipsets, SaaS, and turnkey services, as well as professional services. As the benefits of edge AI becomes more obvious, enterprises are searching for edge AI solutions that offer low latency and are fully secured to assist them with data-based analysis or decision-making. Edge Artificial Intelligence Market Development "The

How the COVID-19 Pandemic Advanced Telehealth Adoption

The global COVID-19 pandemic has accelerated digital transformation across many industries. As an example, consider the healthcare sector. Some routine medical situations can be diagnosed and resolved online. While the trend was already in motion long before the pandemic arrived, the adoption of telehealth increased rapidly in 2020. Around the world, many governments responded to the disruption and inaccessibility of healthcare facilities by loosening previous regulations and restrictions on the practice of telemedicine apps, and teleconsultations. This decision resulted in the mass adoption of these medical services among patients and providers. According to the latest market study by Juniper Research, telemedicine will save the healthcare industry $21 billion in costs by 2025 -- that's rising from an estimated $11 billion in 2021. This increased app usage represents an anticipated growth rate of over 80 percent in the next four years. Telehealth Services Market Development The co

Hyper-automation Propels Superior Business Process Redesign

When the world was disrupted by a global pandemic during 2020, many CEOs and their board of directors were consumed by reacting to immediate problems. Meanwhile, a few forwarding-thinking enterprise leaders also paused to invest in accelerating their prescient digital transformation agenda. What enables executives to envision an opportunity while others see only challenges? Strategic foresight, and a willingness to embrace the apparent changes that are transforming the legacy status quo. During this period of uncertainty, hyper-automation investment has gained new momentum. Hyperautomation is the application of advanced technologies that augment humans by helping to streamline processes in new ways that are significantly more impactful than the legacy approach. Hyperautomation Market Development The global market for technology that enables hyperautomation will reach $596.6 billion in 2022, according to the latest worldwide market study by Gartner. This is up from $481.6 billion in 202