Skip to main content

Outlook for Mobile Augmented Reality Applications

According to the latest market study by Juniper Research, as marketers and retailers are increasingly keen to deploy Augmented Reality (AR) capabilities within their mobile apps and marketing materials, AR applications will generate close to $300 million in revenues globally by 2013.

Juniper assessed how the mobile augmented reality industry has evolved over the past 18 months, as the key players look to specialize and strengthen their business models.

Their market study highlights that while the traditional pay-per-download payment model would continue to account for the largest share of revenues in the near term, the scale of retailer engagement with AR suggested that advertiser spend had up-scaled dramatically in 2012 -- and was poised for further growth next year.

Moreover, Juniper also found that many retailers now perceived AR as a key means of increasing engagement with their customers, both as a means of providing additional product information or in the form of branded virtual games and activities.

That being said, Juniper cautioned that while a lack of consumer awareness of AR remained a key hurdle which needs to be overcome, it was by no means the only barrier to continued growth.

Their assessment of the current environment is that technological limitations of AR-enablers -- such as the phone camera, GPS, digital compasses and markerless tracking -- meant that in many cases, the AR experience was failing to live up to consumer expectations.

Apparently, during Juniper's assessment, even some higher-end smartphone cameras lacked sufficient sensitivity to trigger an AR experience unless light conditions were optimal.

Furthermore, the need to recalibrate digital compasses -- allied to poor in-building functionality of GPS -- means that under certain circumstances the level of location accuracy would not be sufficient for many potential corporate applications.

As a result of their findings, Juniper stated that enterprise adoption of AR apps would likely be somewhat limited in the near term.

Other key findings from the Juniper report include:
  • More than 2.5 billion AR apps to be downloaded to smartphones and tablets per annum by 2017, with games accounting for the largest share of downloads.
  • AR is increasingly being deployed in prototype wearable devices, with Google Glass the most high-profile innovation.

Popular posts from this blog

How the COVID-19 Pandemic Advanced Telehealth Adoption

The global COVID-19 pandemic has accelerated digital transformation across many industries. As an example, consider the healthcare sector. Some routine medical situations can be diagnosed and resolved online. While the trend was already in motion long before the pandemic arrived, the adoption of telehealth increased rapidly in 2020. Around the world, many governments responded to the disruption and inaccessibility of healthcare facilities by loosening previous regulations and restrictions on the practice of telemedicine apps, and teleconsultations. This decision resulted in the mass adoption of these medical services among patients and providers. According to the latest market study by Juniper Research, telemedicine will save the healthcare industry $21 billion in costs by 2025 -- that's rising from an estimated $11 billion in 2021. This increased app usage represents an anticipated growth rate of over 80 percent in the next four years. Telehealth Services Market Development The co

How Edge Computing and AI Applications Drive IoT

The global pandemic has accelerated the adoption of emerging technologies, including edge computing and TinyML. As more CIOs and CTOs seek ways to capture and process data at the edge of their enterprise IT network, the demand has fueled investment for Internet of Things (IoT) applications. According to the latest worldwide market study by ABI Research, the global edge Artificial Intelligence (AI), Software-as-a-Service (SaaS), and turnkey service market will grow at a CAGR of 46 percent between 2020 and 2025 to reach $7.2 billion. This is 25 percent of the global edge AI market, which is estimated to be $28 billion by 2025. The market is comprised of edge AI chipsets, SaaS, and turnkey services, as well as professional services. As the benefits of edge AI becomes more obvious, enterprises are searching for edge AI solutions that offer low latency and are fully secured to assist them with data-based analysis or decision-making. Edge Artificial Intelligence Market Development "The

Worldwide Semiconductor Demand will Accelerate in 2021

The technology sector is a key driver of the U.S. economy. Therefore, components like semiconductors play an important role in America's future. The 'CHIPS for America Act' is a new law that calls for incentives on domestic semiconductor manufacturing and investments in research and development. But these renewed efforts will require years of ongoing commitment. Meanwhile, despite the impact of the COVID-19 pandemic, the semiconductor market performed well in 2020. However, new demand by industry was uneven throughout last year due to global lockdowns, remote working adoption, and shifts in consumer and commercial buying behavior. Worldwide semiconductor revenue grew to $464 billion in 2020 -- that's an increase of 10.8 percent compared to 2019, according to the latest market study by International Data Corporation (IDC). Semiconductor Technology Market Development IDC now forecasts that the semiconductor market will reach $522 billion in 2021, that's a 12.5 percent