Skip to main content

Slow Progress Reaching OLED TV Set Momentum

Despite the high expectations for the entry of OLED (organic light emitting diode) displays into the television market during 2012, these TV sets will likely now only be available in very small quantities by the end of this year.

With 55" OLED TV demonstrations featured at CES in January 2012, commercial products were expected in time for the Olympics in August. But as the year progressed, the possibility of commercialization in 2012 was being questioned -- due to mass production challenges and expected high retail prices.

In September, OLED TVs were once again demonstrated at IFA in Berlin, and even at some local retailers, but were still not commercially available.

According to the latest market study by NPD DisplaySearch, OLED TV panel makers and set manufacturers are still forecasting that at least 500 OLED TVs will ship in 2012. While this is a very small quantity in comparison to the total TV market, the start of shipments will be an important breakthrough.


OLED TV manufacturers need to make a statement as the LCD TV market shifts to larger screen sizes and higher resolutions.

"If we do see OLED TVs reach the market within 2012, the shipments will be used primarily for retail demonstrations in developed regions like North America and Europe," said David Hsieh, vice president at NPD Display Search. "4K × 2K LCD TVs have has become a focus and are currently available, and OLED TV needs to demonstrate its technical superiority."

NPD DisplaySearch forecasts that OLED TV panel production will remain low, as LG and Samsung continue their efforts to increase production yields. Following in the footsteps of Korean panel manufacturers, Taiwan, China and Japan will begin AMOLED TV panel production in 2014 -- when OLED TV shipments will pass one million units.

By 2016, OLED penetration of the TV market is forecast to exceed 3 percent.

NPD highlights several key challenges including:
  • Technical challenges in manufacturing large OLED panels -- for example 55” --for TV as opposed to small (less than 5”) panels currently being made in high volumes for smartphones.
  • Manufacturing limitations of having only two Gen 8 OLED lines for TV panels, both still in pilot mode, with low manufacturing yields that keep costs high and limit the ability to meet demand.
  • High retail price, which will initially be around $10,000 for a 55” OLED TV.
  • Potential competition from 4K × 2K (ultra-high definition) LCD TVs, which are being developed by panel makers in Taiwan, China, and Japan, while their Korean counterparts have been focused on OLED TV panels.
  • Timing of market entry: Samsung and LG have developed strong positions in OLED technology and manufacturing capacity, but it is not clear if other panel makers can catch up to them.

Popular posts from this blog

Big Data Analytics Revenue to Reach $215.7 Billion

Across the globe, more leaders seek actionable insight from the customer data they've stored in huge data lakes. Worldwide spending on big data and business analytics (BDA) solutions is forecast to reach $215.7 billion in 2021 -- that's an increase of 10.1 percent over 2020, according to the latest worldwide market study by International Data Corporation (IDC). Moreover, BDA technology investment will likely gain momentum over the next five years as the global economy recovers from the COVID-19 pandemic. The compound annual growth rate (CAGR) for global BDA spending over the 2021-2025 forecast period will be 12.8 percent. Big Data Analytics Market Development "As executives seek solutions to enable better, faster decisions, we're seeing relatively healthy BDA spending across all industries. Leveraging data for insights into everything from internal business operations to the customer journey is top of mind and of strategic importance," said Jessica Goepfert, vice

Why Cloud Fuels Net-New Digital Business Growth

CEOs and Line of Business (LoB) leaders seek the fastest path to meaningful digital transformation advancement. Meanwhile, investment trends in cloud computing infrastructure continue to expand the capabilities, accelerating growth across all segments within the public cloud services market. According to the latest worldwide market study by Gartner, the four key trends are cloud ubiquity, regional cloud ecosystems, sustainability or carbon-intelligent cloud, and automated programmable cloud infrastructure. "The economic, organizational and societal impact of the pandemic will continue to serve as a catalyst for digital innovation and adoption of cloud services," said Henrique Cecci, senior research director at Gartner . "This is especially true for use cases such as collaboration, remote work, and new digital services to support a hybrid workforce." Global Cloud Computing Market Development Hybrid, multi-cloud and edge computing environments are growing and setting

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente