Skip to main content

Tablet Market Share Fuels the Android Ecosystem

Worldwide media tablet shipments totaled 27.8 million units in the third quarter of 2012 (3Q12), according to the latest updated market study by International Data Corporation (IDC).

The tablet market grew 49.5 percent year-over-year in the third quarter of 2012 and 6.7 percent over the second quarter of 2012. Once again, Google Android-based tablet shipments -- led by Samsung and Amazon -- surged during the quarter. In contrast, the Apple market share retreated significantly.

"After a very strong second quarter, Apple saw growth slow as both consumer and commercial (including education) shipments declined, and rumors of a forthcoming iPad mini began to heat up," said Tom Mainelli, research director, Tablets at IDC.

IDC says that they believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad mini.

Now that the new mini, and a fourth-generation full-sized iPad, are both shipping they expect Apple to recover somewhat. However, they also believe the Apple mini's relatively high $329 starting price enables savvy Google Android vendors to build upon the success they've already achieved.

Apple's slowdown resulted in a sizeable decline of the company's commanding worldwide market share for tablets, which slipped from 65.5 percent in 2Q12 to 50.4 percent in 3Q12. The remaining top five tablet vendors all gained share during the quarter as a result.

Most notable was the impressive quarterly results from Samsung -- driven by its ever-growing portfolio of tablets. Samsung shipped 5.1 million tablets worldwide in 3Q12, up 115.0 percent from 2Q12 -- that's an increase of 325.0 percent from 3Q11, when it shipped 1.2 million tablets.

The top 5 was rounded out by Amazon, ASUS, and Lenovo -- with all three vendors experiencing sequential growth over 2Q12 while Lenovo and ASUS also saw solid year-over-year growth. Amazon, which did not have product in 3Q11, announced new 7-inch and 8.9-inch Kindle Fire HD tablets late in the quarter, and began shipping the new 7-inch HD version (in addition to a refreshed version of the original 7-inch Fire) in mid-September.

This helped grow its worldwide market share from 4.8 percent in 2Q12 to 9.0 percent in 3Q12, despite only shipping in the U.S. (the company began shipping into five additional countries in 4Q12). The ASUS share growth was backed by strong shipments of its Google-branded Nexus 7 device; Lenovo's gains were driven by strong shipments in China.

Samsung excelled in the second quarter. The company now offers a wide range of media tablet across multiple screen sizes and colors, and that attracted more buyers. Its growth to 18.4 percent of worldwide market share during the quarter represents the first time a competitor has attained this level of share since the original launch of the iPad.

We'll have to wait and see if the upcoming holiday season provides an opportunity for further market share gains across the whole Google Android ecosystem.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

How to Apply Sustainability to Drive Value Creation

Global climate change policy initiatives have been an emerging topic for CEOs and their leadership teams, as they look to the future. Many organizations are preparing to play their part and help reduce carbon emissions. Eighty-seven percent of business leaders expect to increase their organization’s investment in sustainability over the next two years, according to the latest worldwide market study by Gartner. Customers are the stakeholder group creating pressure for these organizations to invest or act on sustainability issues -- selected by 80 percent of executives, followed by investors (60 percent) and regulators (55 percent). Sustainability Market Development "Sustainability enables businesses to cope with disruption," said Kristin Moyer, VP analyst at Gartner . "Economic uncertainty, geopolitical conflict and escalating materials and energy costs are forcing businesses to reexamine all forms of expenditure." According to Gartner, this focus on essentialism --