Skip to main content

The Key Trends in Global Smart TV Set Demand

Despite a seven percent year-over-year dip in global TV shipments, retail sales in North America have been steady and unit shipments were up by almost 3 percent in the third quarter of 2012 -- after posting small declines in the first half of 2012.

The trend in the U.S. market has been toward bigger and less expensive TVs, which is expected to be the focus during the holiday season.

"Inventory has been building overtime to a level that will satisfy the demand," said Paul Gagnon, director of global TV research at NPD DisplaySearch.

The following is a summary of the findings from the latest NPD DisplaySearch market study.

Worldwide TV shipments fell on a Y/Y basis for the fourth straight quarter, as demand in Japan and Western Europe fell sharply. TV shipments in Japan were down over 70 percent Y/Y for the second quarter in a row, while Western Europe shipments fell more than 15 percent.

Flat panel TV growth in emerging regions were lower than expected, especially in Asia Pacific, where the Indian TV market looks to decline in Q3’12, due to little retail set price erosion.

TV shipments in China grew over 13 percent Y/Y in Q3’12 as set makers anticipated demand for TVs during the Golden Week holidays in October. Growth was also helped by the new energy efficiency rebate program that started in June. Both factors led Chinese TV makers to increase production.

As plasma TV shipments continue to decline, LCD remains the dominant flat panel TV technology, capturing a 16 percent Q/Q increase in unit shipments. However, overall LCD TV unit sales fell in Q3’12, down 1 percent Y/Y.

This marks three straight quarters of annual Y/Y shipment declines. Even with a growing share, the overall level of demand worldwide continues to fall in 2012, impacting LCD shipments.

LED LCD TV shipments continue to climb, exceeding 70 percent of units and 80 percent of revenues for total global TV shipments. North America had the lowest LED and 3D shipment penetration of any region worldwide since these consumers are most interested in screen size and price.

Large screen sizes also continue to have strong growth, with the average shipped TV size increasing more than 6 percent to 35.8 inch -- that's the highest growth yet.

In the coming weeks, I'll share the findings from my own personal experience of researching and selecting a new 50 inch smart TV set and companion blu-ray disc player -- both are enabled with 3D capabilities. I'll also describe my preference for downloaded apps, having trialed several entertainment oriented OTT service offerings.

Popular posts from this blog

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth

Why Instant Issuance Payment Cards Evolved

The global financial services sector continues to grow as more progressive organizations seek to gain a meaningful competitive advantage from their digital transformation initiatives. Across the globe, many regions are seeing a significant rise in 'instant issuance' activity from a physical and digital perspective, from both traditional and emerging innovative banking institutions. Digital Payments Market Development Customers increasingly demand instant access to banking services, with physical instant issuance enabling them to leave their branch equipped with a ready-to-go payment card. According to the latest worldwide market study by ABI Research, the market for instantly issued physical payment cards will increase from 243.2 million shipments in 2022 to a forecast of 471.1 million in 2027. "Critically, instant issuance of payment cards is no longer limited to the physical," said Sam Gazeley, industry analyst at ABI Research . Indeed, the growing digitization of p

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul