Skip to main content

Waiting for Superior Smart TV User Interface Design

According to the latest market study by Informa Telecoms & Media, 31 percent of households worldwide will own at least one Smart TV in five years time, with household penetration much higher in North America (63 percent) and Western Europe (64 percent).

They now forecast that over 220 million smart TV sets will be sold worldwide in 2017, that's up from the 54 million that have been sold in 2012.

However, while smart TV connection rates are rising, they will continue to lag the connection rates of video game consoles and media streaming devices -- such as Apple TV and the Roku streaming player.

With their long lifecycles, Informa believes that TVs are likely not the best device to be the hub of the digital home. Instead, smartphones, tablets, set-top boxes, media streamers and games consoles, will be the key devices driving the digital home experience.

Smartphones in particular, with their short life-cycles and rapidly increasing processor power, will continue to define what Smart really means to consumers.

"Informa estimates that in 2017 more than half of the 800 million Smart TV sets will only be used as dumb screens," comments Andrew Ladbrook, senior analyst at Informa Telecoms & Media.

Moreover, while any smart TV bought in 2011 or 2012 can be used for streaming online video services for a few years, they lack the processing power and the necessary hardware to perform those smart TV functions that will be standard in 2015.

Simply put, Informa says that any smart TV purchased in 2012 will be effectively obsolete by 2015.

Consumer electronics manufacturer's limited support for their existing smart TV products will also hinder the device. Popular online services -- such as apps for HBO Go, Skype, Onlive, BBC Sport -- are typically launched first on the very latest smart TV models, which means that users who previously bought a device are being excluded.

A case in point, I'm still waiting for the HBO Go app to work on my 51 inch Plasma 3D-enabled Samsung Smart TV that was purchased earlier in 2012 (I'll offer more details in my upcoming review).

The fragmentation of platforms and standards continues to plague the smart TV market. Apps cannot be easily released across multiple devices, since each smart TV platform requires customized development.

This situation benefits the current market leaders -- such as Samsung and LG -- who can attract app development from top services to their proprietary platform first, due to their dominant market positions.

And, while Informa believes that Google TV or Android will likely become the default open smart TV operating system (OS) platform over time, that eventuality is still some years away.

"If TVs are going to be truly smart, they must do more than offer a wide variety of online video services," Ladbrook argues.

Advanced TV design must add functionality including voice control, motion control, enhanced advertising, simplified user interfaces and two-way communications with other smart devices -- the so-called second-screen devices.

Enabling other connected devices to send video to the TV is a priority. Besides, manufacturers should focus less on adding more content and more on improving how users can interact with that content. The user interface is the place were innovation will truly define superior design.

Popular posts from this blog

Digital Transformation for the Oil and Gas Sector

The savvy CEOs of multinational organizations will accelerate their investment in digital transformation projects in 2022, and beyond, to improve their competitiveness. Every industry leader that is forward-looking will act swiftly to grasp the upside opportunity. Global oil & gas companies face a myriad of operational, commercial, and existential security threats. According to the latest worldwide market study by ABI Research, oil & gas firms apply digitalization to combat these threats and will spend $15.6 billion on digital technologies by 2030. Oil & Gas Digital Apps Market Development Investments in digitalization can help to analyze a supply pipeline’s condition, prepare for fluctuations in the changing prices for oil and gas, as well as aid action plans to create more sustainable operations and transfer to producing renewable energy sources. "Safety and Security are top priorities for oil & gas operators. Data analytics allied with IoT platforms have become

2022 Tech Trends Outlook: What Happens Next?

This year may very well be another period of unprecedented challenges and opportunities. In 2022, several highly anticipated technology-related advancements will NOT happen, according to the predictions by ABI Research. Their analysts identify many trends that will shape the technology market and some others that, although attracting huge amounts of pundit speculation and commentary, are less likely to advance rapidly over the next twelve months. "The fallout from COVID-19 prevention measures, the process of transitioning from pandemic to endemic disease, and global political tensions weigh heavily on the coming year's fortunes," said Stuart Carlaw, chief research officer at ABI Research . What Won’t Happen in 2022? Despite all the headlines and investments, the metaverse will not arrive in 2022 or, for that matter, within the typical 5-year forecast window. The metaverse is still more of a buzzword and vision than a fully-fledged end goal with a clearly defined arrival d

How Ride-Sharing Apps Changed Local Transport

Building on significant advances in disruptive mobile app technology, ride-sharing services have emerged to become a popular means of urban mobility. This is unsurprising given the advantages of ride-sharing options over traditional transport modes, such as buses and more expensive taxis. Innovative ride-sharing platforms enable app users to customize their journeys according to real-time phenomena, such as nearby traffic conditions, time of day, and rider demand. However, this is not to say that ride-sharing services are perfect. The popularity of ride-sharing has resulted in some additional traffic congestion in major cities already struggling to control this issue, while the widespread disruption caused by the pandemic affected most stakeholders within the local transportation value chain. Ride-Sharing App Market Development According to the latest worldwide market study by Juniper Research, ride-sharing spending by consumers globally will exceed $937 billion by 2026 -- that's c