Skip to main content

How Orange is Leading OTT Innovation in Europe

​According to the latest market study by ABI Research, Western Europe's mobile service subscribers used 3,077 Exabytes in data traffic by the end of 2012 -- that's up by 39 percent compared to 2011.

3G mobile data usage contributed 64 percent of the total -- while 4G services are still attempting to gain more user adoption.

"Moreover, 50 percent of Western Europe has a 3G data plan and they are making full use of it," said Marina Lu, research associate at ABI Research.

Clearly, some of that data traffic is due to growth from over-the-top (OTT) software applications that have been downloaded into smartphones.

That being said, ABI believes that while mobile data usage is gathering pace, a number of other core metrics are very much in retreat.

In most countries around Europe, voice minutes of use has contracted up to 4.5 percent quarter-on-quarter. Similarly, text messaging was down between -0.5 percent and -7.8 percent for those countries quarter-on-quarter.

Furthermore, monthly average revenue for Western Europe continued to decline in 3Q-2012. This loss can be partly attributed to the economic climate within the region, but there are structural shifts in mobile end-user behavior.

Mobile network operators, such as Orange, are responding to the apparent growing over-the-top service threat to their business model. Orange will be launching in early 2013 a rich content service, named "Joyn."

Joyn is intended to help mobile operators go beyond outdated circuit-switched voice and SMS -- to embrace IP-based instant messaging, live video sharing, file transfer, and just as crucially, SMS integration.

Orange has rolled-out a click-to-call function in collaboration with Facebook, named "Party Call." This new service will be available from 1Q-2013 and will allow users to call friends from within Facebook.

As if introducing those innovative new services was not enough, Orange will also be launching a VoIP and IP Messaging app named "LibOn."

"Mobile network service providers do need to make sure they stay relevant to their customers in an over-the-top world," said Jake Saunders, VP forecasting at ABI Research.

Popular posts from this blog

How Edge Computing and AI Applications Drive IoT

The global pandemic has accelerated the adoption of emerging technologies, including edge computing and TinyML. As more CIOs and CTOs seek ways to capture and process data at the edge of their enterprise IT network, the demand has fueled investment for Internet of Things (IoT) applications. According to the latest worldwide market study by ABI Research, the global edge Artificial Intelligence (AI), Software-as-a-Service (SaaS), and turnkey service market will grow at a CAGR of 46 percent between 2020 and 2025 to reach $7.2 billion. This is 25 percent of the global edge AI market, which is estimated to be $28 billion by 2025. The market is comprised of edge AI chipsets, SaaS, and turnkey services, as well as professional services. As the benefits of edge AI becomes more obvious, enterprises are searching for edge AI solutions that offer low latency and are fully secured to assist them with data-based analysis or decision-making. Edge Artificial Intelligence Market Development "The

How the COVID-19 Pandemic Advanced Telehealth Adoption

The global COVID-19 pandemic has accelerated digital transformation across many industries. As an example, consider the healthcare sector. Some routine medical situations can be diagnosed and resolved online. While the trend was already in motion long before the pandemic arrived, the adoption of telehealth increased rapidly in 2020. Around the world, many governments responded to the disruption and inaccessibility of healthcare facilities by loosening previous regulations and restrictions on the practice of telemedicine apps, and teleconsultations. This decision resulted in the mass adoption of these medical services among patients and providers. According to the latest market study by Juniper Research, telemedicine will save the healthcare industry $21 billion in costs by 2025 -- that's rising from an estimated $11 billion in 2021. This increased app usage represents an anticipated growth rate of over 80 percent in the next four years. Telehealth Services Market Development The co

Hyper-automation Propels Superior Business Process Redesign

When the world was disrupted by a global pandemic during 2020, many CEOs and their board of directors were consumed by reacting to immediate problems. Meanwhile, a few forwarding-thinking enterprise leaders also paused to invest in accelerating their prescient digital transformation agenda. What enables executives to envision an opportunity while others see only challenges? Strategic foresight, and a willingness to embrace the apparent changes that are transforming the legacy status quo. During this period of uncertainty, hyper-automation investment has gained new momentum. Hyperautomation is the application of advanced technologies that augment humans by helping to streamline processes in new ways that are significantly more impactful than the legacy approach. Hyperautomation Market Development The global market for technology that enables hyperautomation will reach $596.6 billion in 2022, according to the latest worldwide market study by Gartner. This is up from $481.6 billion in 202