Skip to main content

125.9 Million Americans Now Own a Smartphone

This week, at Mobile World Congress 2013, we can expect numerous announcements that demonstrate the forward-looking trends in the global smartphone marketplace. Are you ready?

Looking back, comScore has released data about the key trends in the U.S. smartphone industry during the three month average period ending December 2012.

From web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile. Your challenge is to translate mobile consumption and consumer behavior into your mobile business strategy.

Apple ranked as the top smartphone manufacturer during the period with 36.3 percent share, while Google Android led as the number one smartphone platform with 53.4 percent share.

125.9 million people in the U.S. owned smartphones -- estimated at 54 percent mobile market penetration -- during the three months ending in December, up 5 percent since September.

Apple ranked as the top OEM with 36.3 percent of U.S. smartphone subscribers -- that's up by 2 percentage points from September.

Samsung ranked second with 21 percent market share (that's up by 2.3 percentage points), followed by HTC with 10.2 percent share, Motorola with 9.1 percent and LG with 7.1 percent (that's up by 0.5 percentage points).

Google Android ranked as the top smartphone platform with 53.4 percent market share (that's up by 0.9 percentage points), while Apple’s share increased 2 percentage points to 36.3 percent.

Blackberry ranked third with 6.4 percent share, followed by Microsoft (2.9 percent) and Symbian (0.6 percent).

The latest comScore market study data is derived from an online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Flexible Working: Why Company Culture Matters

The main reasons for the Great Resignation are obsolete leadership, fearful middle managers, and a toxic culture that hinders employee engagement. Perhaps that's why some organizations are still struggling with the consideration and development of a flexible working model.  They're incapable of evolving to a more enlightened approach to work where employees are treated with respect. They're stuck in a bygone era of the 20th-century industrial revolution where 'shareholder value' tops all other values, and where spreadsheets and financial data analysis drives all key decision making. We should not be surprised that 76 percent of human resource (HR) leaders now feel that hybrid work challenges an employee's connection to organizational culture, according to a recent survey by Gartner. A 2022 poll of HR leaders reveals the most challenging aspect of setting their hybrid strategy is adjusting the current organizational culture to support a hybrid workforce. In fact,

Energy Sector IoT Cybersecurity Gains Momentum

The electric distribution industry continues to invest in digital transformation projects. Advanced Metering Infrastructure (AMI) technology is becoming a driver for connected electricity meters, which will reach an installed base of 1.3 billion by 2027. AMI growth is prompting utilities and energy suppliers to revisit their IT infrastructure security and device management operations, according to the latest worldwide market study by ABI Research. Energy Infrastructure Security Market Development Digitization of traditional electricity grids and the modernization of the aging energy infrastructure is among the top concerns for utility operators and governments worldwide. Security for last-mile energy consumption applications was frequently overlooked. "However, the introduction of AMI, smart metering, and grid digitization is steadily increasing spending for secure management services, assisting implementers to transition to IT (information technologies) and OT (operational techno