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125.9 Million Americans Now Own a Smartphone

This week, at Mobile World Congress 2013, we can expect numerous announcements that demonstrate the forward-looking trends in the global smartphone marketplace. Are you ready?

Looking back, comScore has released data about the key trends in the U.S. smartphone industry during the three month average period ending December 2012.

From web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile. Your challenge is to translate mobile consumption and consumer behavior into your mobile business strategy.

Apple ranked as the top smartphone manufacturer during the period with 36.3 percent share, while Google Android led as the number one smartphone platform with 53.4 percent share.

125.9 million people in the U.S. owned smartphones -- estimated at 54 percent mobile market penetration -- during the three months ending in December, up 5 percent since September.

Apple ranked as the top OEM with 36.3 percent of U.S. smartphone subscribers -- that's up by 2 percentage points from September.

Samsung ranked second with 21 percent market share (that's up by 2.3 percentage points), followed by HTC with 10.2 percent share, Motorola with 9.1 percent and LG with 7.1 percent (that's up by 0.5 percentage points).

Google Android ranked as the top smartphone platform with 53.4 percent market share (that's up by 0.9 percentage points), while Apple’s share increased 2 percentage points to 36.3 percent.

Blackberry ranked third with 6.4 percent share, followed by Microsoft (2.9 percent) and Symbian (0.6 percent).

The latest comScore market study data is derived from an online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

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