Skip to main content

129.4 Million Americans Now own a Smartphone

Once again, according to the findings from the latest market study, smartphone adoption continues to rise in America. comScore reported key trends in the U.S. smartphone industry during the three month average period ending January 2013.

Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the number one smartphone platform with 52.3 percent platform market share.

129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January -- that's up by 7 percent since October 2012.


Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers  -- that's up by 3.5 percentage points from October 2012.

Samsung ranked second with 21.4 percent market share (up by 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up by 0.3 percentage points).

Google Android ranked as the top smartphone platform with 52.3 percent market share, while Apple’s share increased 3.5 percentage points to 37.8 percent.

BlackBerry ranked third with 5.9 percent share, followed by Microsoft (3.1 percent) and Symbian (0.5 percent).

Popular posts from this blog

The Smartphone Market's Premium Pivot

The global smartphone market closed 2025 with a story less about recovery and more about transformation. Premium product, ecosystem lock-in, and manufacturing scale are now the forces shaping competition. For business and technology leaders, the latest IDC market study data confirms that smartphones remain a critical indicator of consumer demand, supply chain health, and AI commercialization at the edge. Smartphone Market Development Global smartphone shipments grew 2.3 percent year-over-year in Q4 2025, reaching 336.3 million units and bringing full-year volumes to 1.26 billion units — a modest 1.9 percent annual increase, according to IDC. This smartphone growth emerged despite a memory shortage crisis, tariff volatility, supply chain disruption, and macroeconomic headwinds. What stabilized demand? Two factors: sustained growth in premium devices and strong foldable momentum, combined with accelerated purchases as consumers bought ahead of anticipated price increases. Buyers weren...
Read more