Skip to main content

Demand for Enterprise Mobile Content Management

ABI Research predicts that subscribers of enterprise-grade mobile content management (MCM) solutions will grow at double-digit rates -- to reach over 110 million subscriptions by 2018.

Smartphone subscribers of MCM will grow at a modest 12 percent year-over-year, whereas corporate-liable media tablet subscribers will grow by 21 percent over the next 5 years.

North America and Western Europe are the largest subscribing markets; Asia Pacific will stay in the number three position throughout the forecast period, but grow nearly twice as fast as the regional leaders.

"As the Bring-Your-Own-Device (BYOD) phenomenon becomes more widely accepted within enterprises, more corporate content is being placed in the cloud using consumer-grade storage solutions. As such, more corporate content is susceptible to leakage and theft, placing a higher need on mobile content security and protection," said Jason McNicol, senior analyst for enterprise at ABI Research.

ABI believes that this apparent threat is driving some enterprises to add a mobile content management solution to their overall mobile communication and applications strategy.

For those enterprises seeking a mobile content solution, the difficulty lies in selecting a content vendor.

The three segments of vendor solutions include:
  • The first group is basic cloud storage and protection (i.e., box, Dropbox, Cubby).
  •  The second group is content specific solution providers (i.e., Content Raven, Watchdox) whose sole business model is focused on content security.
  •  The third and final group is Enterprise Mobility Management providers (i.e., AirWatch, Citrix, Good Technologies, SOTI) who offer solutions to complement a broader mobility support services portfolio.
Mobile content management is yet another solution in an already complex enterprise mobility marketplace.

The key challenge and opportunity is integration of MCM into enterprise infrastructure to address IT security needs while also ensuring a good user experience from the mobile device.

Popular posts from this blog

Why 2025 Will Redefine Mobile Connectivity

As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries.  Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...