Skip to main content

Demand for Enterprise Mobile Content Management

ABI Research predicts that subscribers of enterprise-grade mobile content management (MCM) solutions will grow at double-digit rates -- to reach over 110 million subscriptions by 2018.

Smartphone subscribers of MCM will grow at a modest 12 percent year-over-year, whereas corporate-liable media tablet subscribers will grow by 21 percent over the next 5 years.

North America and Western Europe are the largest subscribing markets; Asia Pacific will stay in the number three position throughout the forecast period, but grow nearly twice as fast as the regional leaders.

"As the Bring-Your-Own-Device (BYOD) phenomenon becomes more widely accepted within enterprises, more corporate content is being placed in the cloud using consumer-grade storage solutions. As such, more corporate content is susceptible to leakage and theft, placing a higher need on mobile content security and protection," said Jason McNicol, senior analyst for enterprise at ABI Research.

ABI believes that this apparent threat is driving some enterprises to add a mobile content management solution to their overall mobile communication and applications strategy.

For those enterprises seeking a mobile content solution, the difficulty lies in selecting a content vendor.

The three segments of vendor solutions include:
  • The first group is basic cloud storage and protection (i.e., box, Dropbox, Cubby).
  •  The second group is content specific solution providers (i.e., Content Raven, Watchdox) whose sole business model is focused on content security.
  •  The third and final group is Enterprise Mobility Management providers (i.e., AirWatch, Citrix, Good Technologies, SOTI) who offer solutions to complement a broader mobility support services portfolio.
Mobile content management is yet another solution in an already complex enterprise mobility marketplace.

The key challenge and opportunity is integration of MCM into enterprise infrastructure to address IT security needs while also ensuring a good user experience from the mobile device.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr
Read more

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun
Read more

Secure Digital Workspace Apps Enable the Future Enterprise

In early 2020, as the world responded to the COVID-19 pandemic disruption, many organizations were forced to rapidly transform their communications networks and IT infrastructure to support an unprecedented shift to remote work. Before the pandemic, approximately 38 percent of employees were remote full-time or had a flexible work arrangement where they split time between home and office locations. During the pandemic, the percentage of remote workers that CIOs had to support reached almost 72 percent. Future Enterprise Technology Market Development Enterprise leaders have been forced to adapt to a new state, shifting from traditional office-based operations to distributed workforce environments that must still provide the same level of connectivity, security, and efficiency across the organization. According to the latest worldwide market study by International Data Corporation (IDC), addressing connectivity across geographies and transforming networks to become more virtual and agile
Read more