Skip to main content

Pay-TV Providers Seeking to Regain Lost Momentum

By 2017, two billion mobile phone and media tablet users will watch TV and video on their devices, according to the latest market study by Juniper Research.

This phenomenon is attributed to the growing popularity of short and easily shared video clips, and the increased global uptake of connected mobile devices with faster processors and better displays.

Juniper examined how mobile is increasingly being used as the primary screen for consuming TV and video content among younger demographics, and the seamless integration of streaming services with social networks. They observed that sharing content via smartphones or tablets has become an intuitive experience for many.

Furthermore, the success that many streaming providers such as Netflix, have achieved online has led them to offer truly multi-screen experiences via smartphones and tablets.

This move has begun to affect the pay-TV business, with the threat of consumers reducing or ending their pay-TV services in favor of internet streaming services. However, many pay-TV providers -- such as Sky in the UK -- are fighting back with multi-platform strategies of their own. They're attempting to regain lost momentum in a saturated market.

"We are now seeing companies such as YouTube trialling paid channels to get a slice of the marketplace. This will have incredible repercussions throughout the mobile space given YouTube comes pre-installed on an immense number of devices and the Android platform’s billing options," said Si├ón Rowlands, research analyst at Juniper Research.

However, it remains to be seen whether YouTube will be successful with this new monetization model. In 2011, similar paid channels were launched, some of which didn’t see a sizable enough audience to warrant their continued funding.

Furthermore, YouTube has seen limited success with its movie rental service given the foothold which Apple and the iTunes ecosystem has on renting movies to smartphones and tablets.

A further area which will accelerate the growth in the number of mobile and tablet viewers is the uptake of improved devices. In developing regions, although feature-phones continue to reign, the better quality displays and faster processors means that watching mobile TV and video on a feature-phone is no longer a cumbersome, poor quality experience.

Moreover, in many developing regions, fixed broadband penetration is still very low, whereas the uptake of wireless devices is higher; these two factors in tandem mean that the handset is the only device in certain regions to access video content such as news, sports and music.

Other key findings from the market study include:
  • Western Europe will account for the most users in 2017, viewers in this region will represent over a fifth of the global user-base.
  • The Social TV market is also expected to grow significantly to 2017, as the market matures and key players develop their business models.

Popular posts from this blog

Digital Transformation Growth Defies Market Volatility

The forward-looking CEO's commitment to ongoing investment in Information Technology (IT) is persistent. Worldwide IT spending is forecast to total $4.4 trillion in 2022 -- that's an increase of 4 percent from 2021, according to the latest worldwide market study by Gartner, Inc.   "This year is proving to be one of the noisiest years on record for CIOs," said John-David Lovelock, vice president at Gartner . Regardless, digital transformation remains a high priority across the globe. Geopolitical disruption, inflation, currency fluctuations, and supply chain challenges are among the many market volatility factors vying for attention, yet contrary to what Gartner saw at the start of 2020, enterprise CIOs are accelerating IT investments in 2022. Digital Transformation Market Development As a result, purchasing and investing preferences will be focused on areas including data analytics, cloud computing, seamless customer experiences, and IT security. Inflation impacts on

IoT Device Management Demand Gains Momentum

More forward-thinking CIOs and CTOs are focused on the adoption of the Internet of Things (IoT). Management challenges are top of mind for those who have already deployed a large number of sensors and associated network edge devices. Device management services are evolving in response to a greater breadth of new device technologies such as edge intelligence and related connectivity solutions, as well as the customer scalability and security of IoT deployments. But forward-looking suppliers are also preparing for a world where 41.3 percent of the connected devices will be using some form of Low Power Wide Area (LPWA) technologies by 2026. IoT Device Management Market Development Since IoT customers increasingly need to manage a larger fleet of connected devices, ABI Research now forecasts that IoT device management services will exceed $36.8 billion in revenues by 2026. Standardization is beginning to play a bigger role in device management services, as more connected devices use LPWA t

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut