Skip to main content

Growth Anticipated for Mobile Ticketing Applications

The smartphone in your pocket is capable of many things -- including making payments to purchase tickets for use on public transportation, and a host of other useful applications for this emerging m-commerce technology.

As consumer adoption of smartphones increases, usage of mobile devices to purchase goods and services has soared. The mobile phone user base, once cautious of using the technology, increasingly expects to be able to easily complete these transactions.

Just over 950 million mobile phone users worldwide are expected to use their handsets for mobile ticketing by 2018 -- that's up from 458 million this year, according to the latest market study by Juniper Research.

Growth is expected to be driven primarily within key transport verticals, although significant uptake is anticipated across other key sectors -- such as live entertainment events and cinema ticketing.


Air, Metro Ticketing will Fuel New Growth

Juniper analysts noted that the airline industry was a particularly strong proponent of mobile ticketing, with adoption of mobile boarding passes rising sharply since the worldwide implementation of BCBPs (Barcoded Boarding Passes) in 2010.

Furthermore, they observed that while mobile has already been a key ticketing delivery channel across Scandinavian metros, deployments were increasing both elsewhere in Europe and in the U.S. market.

These applications are achieving strong levels of adoption. As an example, at Boston’s Massachusetts Bay Transportation Authority (MBTA) -- which introduced mobile ticketing in late-2012 -- mobile accounted for 10 percent of ticket sales within seven weeks of launch.

NFC Deployments are Still Limited

However, Juniper also noted that in the short term, the outlook for Near Field Communications (NFC) ticketing was less optimistic, with a lack of implementation standards a key barrier to interoperability.

Furthermore, transaction speed targets have yet to be achieved, providing a further obstacle to widespread deployments and increasing the probability that contact-less cards, rather than NFC handsets, will be the primary delivery mechanism.

"We had already scaled back our forecasts for NFC Ticketing deployments in the wake of Apple’s decision not to include an NFC chipset in the iPhone 5," said Dr Windsor Holden, research director at Juniper Research.

Given the outstanding technical issues and the continuing failure of NFC stakeholders to communicate the value proposition to transport operators, further downward revisions were required.

Juniper Research says that they do not envisage anything other than ad-hoc deployments in the immediate future.

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

GenAI Revolution: The Future of B2B Sales Apps

When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) s

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of