Skip to main content

Growth Anticipated for Mobile Ticketing Applications

The smartphone in your pocket is capable of many things -- including making payments to purchase tickets for use on public transportation, and a host of other useful applications for this emerging m-commerce technology.

As consumer adoption of smartphones increases, usage of mobile devices to purchase goods and services has soared. The mobile phone user base, once cautious of using the technology, increasingly expects to be able to easily complete these transactions.

Just over 950 million mobile phone users worldwide are expected to use their handsets for mobile ticketing by 2018 -- that's up from 458 million this year, according to the latest market study by Juniper Research.

Growth is expected to be driven primarily within key transport verticals, although significant uptake is anticipated across other key sectors -- such as live entertainment events and cinema ticketing.


Air, Metro Ticketing will Fuel New Growth

Juniper analysts noted that the airline industry was a particularly strong proponent of mobile ticketing, with adoption of mobile boarding passes rising sharply since the worldwide implementation of BCBPs (Barcoded Boarding Passes) in 2010.

Furthermore, they observed that while mobile has already been a key ticketing delivery channel across Scandinavian metros, deployments were increasing both elsewhere in Europe and in the U.S. market.

These applications are achieving strong levels of adoption. As an example, at Boston’s Massachusetts Bay Transportation Authority (MBTA) -- which introduced mobile ticketing in late-2012 -- mobile accounted for 10 percent of ticket sales within seven weeks of launch.

NFC Deployments are Still Limited

However, Juniper also noted that in the short term, the outlook for Near Field Communications (NFC) ticketing was less optimistic, with a lack of implementation standards a key barrier to interoperability.

Furthermore, transaction speed targets have yet to be achieved, providing a further obstacle to widespread deployments and increasing the probability that contact-less cards, rather than NFC handsets, will be the primary delivery mechanism.

"We had already scaled back our forecasts for NFC Ticketing deployments in the wake of Apple’s decision not to include an NFC chipset in the iPhone 5," said Dr Windsor Holden, research director at Juniper Research.

Given the outstanding technical issues and the continuing failure of NFC stakeholders to communicate the value proposition to transport operators, further downward revisions were required.

Juniper Research says that they do not envisage anything other than ad-hoc deployments in the immediate future.

Popular posts from this blog

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc

Cloud Edge Computing Demand Continues to Grow

Public cloud computing solutions are moving closer to the edge of networks where CIOs and CTOs are hosting new apps. The edge journey is well underway for forward-looking organizations as they seek to connect with customers, improve operational efficiency, and adopt digital business technologies to drive innovation. The latest worldwide market study by International Data Corporation (IDC) found that three-quarters of organizations plan to increase their edge computing spending over the next two years with an average increase of 37 percent. A combination of factors is driving this increased spending at the edge. Cloud Edge Computing Market Development The performance requirements of expanding workloads and new use cases that leverage artificial intelligence (AI) and machine learning (ML) demand greater compute capacity at the edge. In addition, the amount of data being stored in edge locations are rapidly expanding, and organizations plan to keep this data longer. As a result, the numbe