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Media Tablet Shipments to Reach 229.3 Million Units

According to the latest market study by International Data Corporation (IDC), media tablet shipments are expected to grow 58.7 percent year over year in 2013 reaching 229.3 million units -- that's up from 144.5 million units last year.

IDC now predicts tablet shipments will exceed those of portable PCs this year, as the slumping PC market is expected to see negative growth for the second consecutive year.

As I mentioned yesterday, IDC expects media tablet shipments to outpace the entire PC market (portables and desktops combined) by 2015.

"What started as a sign of tough economic times has quickly shifted to a change in the global computing paradigm with mobile being the primary benefactor," said Ryan Reith, Program Manager at IDC.

Tablets surpassing portables in 2013, and total PCs in 2015, marks a significant change in consumer attitudes about compute devices and the applications and ecosystems that power them. IDC continues to believe that PCs will have an important role in this new era of computing -- especially among business users.

But for many consumers, a media tablet is a simple and elegant solution for core use cases that were previously addressed by the legacy personal computer.


While Apple has been at the forefront of the tablet revolution, the current market expansion has been increasingly fueled by low-cost Google Android devices. In 2013, the worldwide average selling price (ASP) for tablets is expected to decline -10.8 percent to $381.

In comparison, the ASP of a PC in 2013 is nearly double that at $635. IDC expects tablet prices to decline further, which will allow vendors to deliver a viable computing experience into the hands of many more people at price points that the PC industry has aspired to meet for many years.

Apple's success in the education market has proven that tablets can be used as more than just a content consumption or gaming device. These devices are learning companions, and as tablet prices continue to drop, the dream of having a PC for every child gets replaced with the reality that we can actually provide a tablet for every child.

In addition to lower prices, another major shift in the tablet market has occurred around screen sizes. Apple's first generation iPad, which included a 9.7-inch display, was perceived by many as the sweet spot for tablets.

That is, until 7-inch Google Android-based tablets began to gain traction in the market. Apple responded with the iPad mini in the fourth quarter of 2012, and in the space of two quarters the sub-8-inch category exploded to overtake the larger-sized segment in terms of total shipments.

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