Skip to main content

Mobile App Stores will Develop New Social Features

Between them, Google Play and Apple’s App Store accounted for nearly 40 billion downloads in 2012. To put this accomplishment into perspective, consider that in 2009 the entire mobile app market accounted for less than 5 billion downloads.

According to the findings from their latest market study, Juniper Research has forecast that in 2017 over 160 billion software apps will be downloaded globally onto consumer handsets and tablets.

This sharp increase in volume -- from 80 billion in 2013 -- is a result of many consumers in developing markets upgrading from feature phones to smartphones, and a growing number of apps downloaded at no upfront cost.

Games Top the List of Mobile Apps

The Juniper study also found that the majority of annual application downloads will be in the games category, with at least 40 percent of downloads arising from this area.

Furthermore, app stores will seek to improve stickiness by developing social features that enable game-play between application users.

For instance, the recently announced Google Play Game Services allows for real-time multi-player games and leader boards across not only the Android platform but also iOS and the web.

This, coupled with an increasing number of apps which are free at the point of download, will lead to an explosion in the total number of apps downloaded.


Developer and Network Operator Challenges

Nevertheless, the challenge remains for developers to profit from their apps, as the downward pressure on pricing leaves many the only option to offer their apps for free at the point of download.

The rise of the app store has effectively cut many Mobile Network Operators (MNOs) out of the application software value chain.

"Carrier billing has become an increasingly viable option for MNOs who want to see a share of app store revenues, and also for app stores who want to distribute their content to un-banked consumers," said Siân Rowlands, research analyst at Juniper Research.

Other key findings from the study include:
  • Only 5 percent of apps will be paid for at the point of download in 2017, down from 6.1 percent this year.
  • Storefronts will improve their discovery services for consumers, as the influence of Amazon’s Appstore recommendation engine becomes more prominent.
  • MNOs must realise they won’t see as great a revenue share as they did during the pre-app store era.

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p