Skip to main content

Mobile App Stores will Develop New Social Features

Between them, Google Play and Apple’s App Store accounted for nearly 40 billion downloads in 2012. To put this accomplishment into perspective, consider that in 2009 the entire mobile app market accounted for less than 5 billion downloads.

According to the findings from their latest market study, Juniper Research has forecast that in 2017 over 160 billion software apps will be downloaded globally onto consumer handsets and tablets.

This sharp increase in volume -- from 80 billion in 2013 -- is a result of many consumers in developing markets upgrading from feature phones to smartphones, and a growing number of apps downloaded at no upfront cost.

Games Top the List of Mobile Apps

The Juniper study also found that the majority of annual application downloads will be in the games category, with at least 40 percent of downloads arising from this area.

Furthermore, app stores will seek to improve stickiness by developing social features that enable game-play between application users.

For instance, the recently announced Google Play Game Services allows for real-time multi-player games and leader boards across not only the Android platform but also iOS and the web.

This, coupled with an increasing number of apps which are free at the point of download, will lead to an explosion in the total number of apps downloaded.


Developer and Network Operator Challenges

Nevertheless, the challenge remains for developers to profit from their apps, as the downward pressure on pricing leaves many the only option to offer their apps for free at the point of download.

The rise of the app store has effectively cut many Mobile Network Operators (MNOs) out of the application software value chain.

"Carrier billing has become an increasingly viable option for MNOs who want to see a share of app store revenues, and also for app stores who want to distribute their content to un-banked consumers," said Siân Rowlands, research analyst at Juniper Research.

Other key findings from the study include:
  • Only 5 percent of apps will be paid for at the point of download in 2017, down from 6.1 percent this year.
  • Storefronts will improve their discovery services for consumers, as the influence of Amazon’s Appstore recommendation engine becomes more prominent.
  • MNOs must realise they won’t see as great a revenue share as they did during the pre-app store era.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of