Skip to main content

Competitive Assessment of 19 Media Tablet Vendors

In a crowded market of too many media tablet devices to choose from, where do you go to find the best value? To discover the answer, nineteen of the world’s leading media tablet vendors went head-to-head in the latest vendor matrix from market intelligence firm ABI Research.

This matrix ranked companies on several criteria related to both product Implementation and vendor Innovation. The overall current leader in this tablet Competitive Assessment was Samsung Electronics.

The Korean-based computing and consumer electronics conglomerate bested all other tablet vendors in the Innovation category while scoring second overall in the Implementation category.

Clearly king of the hill when it comes to tablet shipment volumes, Apple trailed Samsung on tablet Innovation landing in second.

The two leading makers have continued to distance themselves from other tablet vendors, reflected visually in the results grouping of vendors for this assessment. In third place, overall, for the vendor matrix is Xplore Technologies.

A specialist in rugged tablets for vertical business audiences, Xplore recently launched the first rugged Android tablet. The company came out ahead of the majority of vendors assessed in this vendor matrix with a good balance between Implementation and Innovation.
 
Samsung bested all other tablet vendors in the Innovation category with great scores for its breadth of tablet portfolio, leadership in owning much of the component technology used in its products, and support for incremental user interfaces beyond the touch display.

Following Samsung on Innovation was Apple and Xplore Technologies.

Apple topped the pack of tablet vendors with its Implementation scores for the success it has had over the past year with its iPad.

Beyond its production prowess, Apple has done an amazing job educating the marketplace through TV, print, and digital marketing about tablets and how these devices appeal to user audiences.

The company also received perfect scores for its geographic market reach in all regions of the world. Runners up in Implementation are Samsung and Lenovo. China’s Lenovo was squarely focused this past year on its home market and made impressive gains in mind and market share.

"Apple’s success with iPad tablet shipments is undeniable," says Jeff Orr, senior practice director at ABI Research. "Looking ahead, the breadth of Samsung’s product portfolio and technology ownership give it a leadership role for future tablet development."

Popular posts from this blog

Navigating AI Implementation Challenges in 2025

As we approach 2025, the global Artificial Intelligence (AI) market is poised for significant growth. Traditional AI spending is rising, while Generative AI (GenAI) struggles to meet lofty expectations. This apparent dichotomy presents challenges and opportunities for vendors and business leaders navigating the complex world of AI implementation. Let's explore the overall situation. Traditional AI: A Pragmatic Approach In the coming year, we expect to see a surge in traditional AI spending as enterprises seek pragmatic, ROI-driven solutions. This trend is driven by a growing recognition of the limitations and risks associated with GenAI projects, which have shown alarmingly high failure rates of 80 to 90 percent in proof-of-concept stages. The trend towards traditional AI is further supported by data from Amazon Web Services (AWS), which revealed that over 85 percent of AI projects in 2024 were not based on GenAI.  This insightful statistic underscores the continued relevance and ...