Skip to main content

How to Capitalize on the Booming Apps Economy

The mobile applications economy is growing rapidly, thanks to the increased adoption of smartphones and media tablets. In 2017, it's forecast that over $75 billion will be spent on consumer mobile apps, according to the latest market study by Juniper Research.

This growth will be largely as a result of the in-app purchase model gaining continued traction across many markets, and the impact of new monetization models used by app developers and storefronts.

Fiercely Competitive Apps Ecosystem

Their market study explored how the growing app ecosystem will be strengthened as storefronts -- such as Microsoft and Amazon -- attempt to advance against the effective duopoly which Apple and Google presently have in the global marketplace.

The intensifying competition will lead to the release of new features within these stores, such as better search and discovery tools, encouraging developers to write their apps for the more peripheral stores.


How to Make Money with Mobile Apps

Nevertheless, Juniper also found that by 2017, the proportion of revenue accrued from apps paid for at the point of download would fall to almost a quarter of the $75 billion total.

This presents a challenge for developers who are seeking to maximize the number of users and revenues from their app.

Yet Juniper found that developers at the cutting edge of the market were using business models which allowed them to monetize 100 percent of their user base, through a combination of advertising and in-app purchases.

"It is not only developers who are seeking to capitalize on their user base; many app stores are also implementing carrier billing to ensure that unbanked consumers are able to pay for apps, which will contribute to the strong growth in app downloads," said Siân Rowlands, research analyst at Juniper Research.

Other key findings from the market include:
  • The amount of revenue spent by tablet owners will increase substantially, from $7.8 billion this year to $26.6 billion in 2017.
  • The most popular category of app, games, will also see the greatest share of consumer spend, taking 32 percent of the total revenues in 2017.

Popular posts from this blog

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul