Skip to main content

How to Capitalize on the Booming Apps Economy

The mobile applications economy is growing rapidly, thanks to the increased adoption of smartphones and media tablets. In 2017, it's forecast that over $75 billion will be spent on consumer mobile apps, according to the latest market study by Juniper Research.

This growth will be largely as a result of the in-app purchase model gaining continued traction across many markets, and the impact of new monetization models used by app developers and storefronts.

Fiercely Competitive Apps Ecosystem

Their market study explored how the growing app ecosystem will be strengthened as storefronts -- such as Microsoft and Amazon -- attempt to advance against the effective duopoly which Apple and Google presently have in the global marketplace.

The intensifying competition will lead to the release of new features within these stores, such as better search and discovery tools, encouraging developers to write their apps for the more peripheral stores.


How to Make Money with Mobile Apps

Nevertheless, Juniper also found that by 2017, the proportion of revenue accrued from apps paid for at the point of download would fall to almost a quarter of the $75 billion total.

This presents a challenge for developers who are seeking to maximize the number of users and revenues from their app.

Yet Juniper found that developers at the cutting edge of the market were using business models which allowed them to monetize 100 percent of their user base, through a combination of advertising and in-app purchases.

"It is not only developers who are seeking to capitalize on their user base; many app stores are also implementing carrier billing to ensure that unbanked consumers are able to pay for apps, which will contribute to the strong growth in app downloads," said Siân Rowlands, research analyst at Juniper Research.

Other key findings from the market include:
  • The amount of revenue spent by tablet owners will increase substantially, from $7.8 billion this year to $26.6 billion in 2017.
  • The most popular category of app, games, will also see the greatest share of consumer spend, taking 32 percent of the total revenues in 2017.

Popular posts from this blog

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic