Skip to main content

Mobile Commerce Spending will Reach $25 Billion

Despite the surge in adoption of smartphones and media tablets over the past five years, until recently the projections of mobile commerce (m-commerce) growth had been overstated. But this past year appears to be an inflection point, with many people using their mobile devices for more advanced functions -- including digital commerce transactions.

According to the latest market study by comScore, with m-commerce now accounting for about one out of every ten e-commerce dollars, it's time for retailers and marketers to start paying close attention to this platform shift -- so they can develop strategies to meet the evolving needs of their customers.

comScore announced the availability of m-commerce sales estimates by product category occurring on both smartphones and tablets.

This new capability aligns with comScore’s existing e-commerce sales estimates, enabling retailers, marketers, publishers and financial services companies to gain insight into the trends and market dynamics driving the emerging m-commerce sector.

"Any channel shift has the potential to be disruptive to established revenue streams, and it would appear that m-commerce spending has reached enough of a critical mass that key stakeholders must begin to address this new market dynamic today or risk losing competitive advantage," said comScore chairman Gian Fulgoni.



M-Commerce spending reached $4.7 billion in Q2 2013 with a growth rate of 24 percent versus a year ago. For the first half of the year m-commerce spending accounted for $10.6 billion -- that's representing 10 percent of the total digital commerce during that time.

With the expected seasonal surge in Q4 spending, m-commerce could surpass $25 billion for the full year.

M-Commerce spending for the first half of 2013 indicates that smartphones drove a considerably higher share (6.0 percent) of total digital commerce than tablets (3.5 percent).

While smartphone users outnumber tablet users by a factor greater than 2x, the average spending per device owner is actually 20 percent higher on tablets.

This is likely a function of the platform’s higher income demographics and its greater similarity to the desktop experience due to its larger screen size.

The top-ranked product categories in total m-commerce sales for the first half of 2013 were Apparel & Accessories, Computer Hardware, and Event Tickets, while Video Games, Consoles & Accessories showed the highest percentage of digital commerce spending occurring via m-commerce (23.7 percent).

Popular posts from this blog

Climate Change Benefits from The Circular Economy

The COP26 Summit (in Glasgow, Scotland)  brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Meanwhile, the circular economy is a key sustainability strategy adopted by industry leaders in their efforts to achieve progress. While the circular economy is still in its infancy in terms of data and metrics, it's a growing phenomenon where technology sectors -- such as the Internet of Things (IoT) for asset tracking -- are set to grow rapidly within the next five years. Global technology intelligence firm ABI Research forecasts that the world will achieve over 10.5 percent circularity by 2030, as sustainability efforts and incoming legislation start to take effect. Circular Economy Tech Market Development "The circular economy is an often-misunderstood concept that goes much further than waste management and can become a blueprint for cities. It is a movement away from our take-make-waste economy

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp

Top 10 Predictions for The Worldwide CIO

Chief executives are eager to accelerate a digital business growth agenda. Focused on business model reinvention, the remediation of technical debt, sustainable IT infrastructure and more, International Data Corporation (IDC) unveiled their Worldwide CIO Agenda 2022 Predictions. The key IDC predictions will likely impact CIOs and IT professionals over the next one-to-five years. IDC analysts believe IT leaders have opportunities that will not present themselves again in their lifetimes. Chief Information Officer Agenda Predictions With forward-looking insights, IDC provides senior IT leaders and Line-of-Business (LoB) executives with actionable guidance for managing IT investment priorities and implementation strategies as they continue to navigate the winds of change. The top ten IDC predictions are: 1: Through 2026, 65 percent of CIOs will sustain a cycle of tech-based empowerment, agility, and resilience through collaborative governance, new service delivery models, and a business o