Skip to main content

Mobile Commerce Spending will Reach $25 Billion

Despite the surge in adoption of smartphones and media tablets over the past five years, until recently the projections of mobile commerce (m-commerce) growth had been overstated. But this past year appears to be an inflection point, with many people using their mobile devices for more advanced functions -- including digital commerce transactions.

According to the latest market study by comScore, with m-commerce now accounting for about one out of every ten e-commerce dollars, it's time for retailers and marketers to start paying close attention to this platform shift -- so they can develop strategies to meet the evolving needs of their customers.

comScore announced the availability of m-commerce sales estimates by product category occurring on both smartphones and tablets.

This new capability aligns with comScore’s existing e-commerce sales estimates, enabling retailers, marketers, publishers and financial services companies to gain insight into the trends and market dynamics driving the emerging m-commerce sector.

"Any channel shift has the potential to be disruptive to established revenue streams, and it would appear that m-commerce spending has reached enough of a critical mass that key stakeholders must begin to address this new market dynamic today or risk losing competitive advantage," said comScore chairman Gian Fulgoni.



M-Commerce spending reached $4.7 billion in Q2 2013 with a growth rate of 24 percent versus a year ago. For the first half of the year m-commerce spending accounted for $10.6 billion -- that's representing 10 percent of the total digital commerce during that time.

With the expected seasonal surge in Q4 spending, m-commerce could surpass $25 billion for the full year.

M-Commerce spending for the first half of 2013 indicates that smartphones drove a considerably higher share (6.0 percent) of total digital commerce than tablets (3.5 percent).

While smartphone users outnumber tablet users by a factor greater than 2x, the average spending per device owner is actually 20 percent higher on tablets.

This is likely a function of the platform’s higher income demographics and its greater similarity to the desktop experience due to its larger screen size.

The top-ranked product categories in total m-commerce sales for the first half of 2013 were Apparel & Accessories, Computer Hardware, and Event Tickets, while Video Games, Consoles & Accessories showed the highest percentage of digital commerce spending occurring via m-commerce (23.7 percent).

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc