Skip to main content

Mobile Commerce Spending will Reach $25 Billion

Despite the surge in adoption of smartphones and media tablets over the past five years, until recently the projections of mobile commerce (m-commerce) growth had been overstated. But this past year appears to be an inflection point, with many people using their mobile devices for more advanced functions -- including digital commerce transactions.

According to the latest market study by comScore, with m-commerce now accounting for about one out of every ten e-commerce dollars, it's time for retailers and marketers to start paying close attention to this platform shift -- so they can develop strategies to meet the evolving needs of their customers.

comScore announced the availability of m-commerce sales estimates by product category occurring on both smartphones and tablets.

This new capability aligns with comScore’s existing e-commerce sales estimates, enabling retailers, marketers, publishers and financial services companies to gain insight into the trends and market dynamics driving the emerging m-commerce sector.

"Any channel shift has the potential to be disruptive to established revenue streams, and it would appear that m-commerce spending has reached enough of a critical mass that key stakeholders must begin to address this new market dynamic today or risk losing competitive advantage," said comScore chairman Gian Fulgoni.



M-Commerce spending reached $4.7 billion in Q2 2013 with a growth rate of 24 percent versus a year ago. For the first half of the year m-commerce spending accounted for $10.6 billion -- that's representing 10 percent of the total digital commerce during that time.

With the expected seasonal surge in Q4 spending, m-commerce could surpass $25 billion for the full year.

M-Commerce spending for the first half of 2013 indicates that smartphones drove a considerably higher share (6.0 percent) of total digital commerce than tablets (3.5 percent).

While smartphone users outnumber tablet users by a factor greater than 2x, the average spending per device owner is actually 20 percent higher on tablets.

This is likely a function of the platform’s higher income demographics and its greater similarity to the desktop experience due to its larger screen size.

The top-ranked product categories in total m-commerce sales for the first half of 2013 were Apparel & Accessories, Computer Hardware, and Event Tickets, while Video Games, Consoles & Accessories showed the highest percentage of digital commerce spending occurring via m-commerce (23.7 percent).

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of