Skip to main content

145 Million Americans Now Own a Smartphone

comScore reported key trends in the U.S. smartphone industry for August 2013. Apple ranked as the top smartphone manufacturer with 40.7 percent OEM market share, while Google Android led as the number one smartphone platform with 51.6 percent platform market share.

Google Sites ranked as the top mobile media property, while Facebook was the top individual software application.

Smartphone OEM Market Share

145 million people in the U.S. owned smartphones (60.8 percent mobile market penetration) during the three months ending in August, up 3 percent since May.

Apple ranked as the top OEM with 40.7 percent of U.S. smartphone subscribers (up 1.5 percentage points from May).

Samsung ranked second with 24.3 percent market share (up 1.3 percentage points), followed by HTC with 7.4 percent, Motorola with 6.9 percent and LG with 6.7 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in August with 51.6 percent market share, followed by Apple with 40.7 percent (up 1.5 percentage points), BlackBerry with 4 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.3 percent.


Top Smartphone Properties and Apps

Google Sites ranked as the top web property on smartphones, reaching 92.2 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.6 percent), Yahoo! Sites (83.2 percent) and Amazon Sites (68.6 percent).

Facebook ranked as the top smartphone app, reaching 75.7 percent of the app audience, followed by five Google-owned apps: Google Search (53.9 percent), Google Play (53.2 percent), YouTube (52.8 percent), Google Maps (46.1 percent) and Gmail (44.3 percent).

Popular posts from this blog

Why GenAI Will Disrupt Search Marketing

Legacy search engine marketing best practices are vulnerable. Why now? Generative AI (GenAI) capabilities are being rapidly adopted for technology sector marketing efficiency gains. To prepare for more shifts beyond their direct control, tech product marketers must address disruptions in key marketing channels, engagement approaches, and required investments. The savvy business-to-business (B2B) CMOs are already piloting and deploying GenAI tools. GenAI Tools B2B Market Development By 2026, traditional search engine volume will drop by 25 percent, with search marketing losing market share to AI chatbots and other virtual agents, according to the latest market study by Gartner.  "Organic and Paid Search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan Antin, vice president at Gartner . Now GenAI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional