Skip to main content

Mobile Network Operators will Gain from Big Data

Known as subscriber churn, the loss of a current customer to a competitor is something that all mobile phone service providers would avoid, if at all possible. In the highly competitive industry where a significant segment of subscribers are looking for a better deal, any insight about those most inclined to leave would be valuable.

According to the latest market study by Juniper Research, mobile network operators worldwide are set to gain from a significant reduction in subscriber churn through the adoption of Big Data and analytics techniques.

What's the incentive? This one particular service provider application will be equivalent to an increase in revenues of almost $4 billion a year by 2018.

Juniper found that the implementation of analytics platforms was enabling network operators to anticipate the likelihood of customers to churn, to take preventative action and thereby reduce revenue loss.


Analytics Can Identify Priority Subscribers

According to the study findings, a number of leading mobile network operators have already seen significant reductions in consumer churn levels -- following the implementation of analytics platforms.

Juniper cited MTN South Africa, which in 2012 deployed a Big Data program combining subscriber information and social network analysis to determine priority users and customer networks and subsequently saw annualized churn decline by more than 20 percentage points.

"Although the scope for churn reduction varies by country and by operator, mobile network operators with high numbers of Pre-Pay subscribers are likely to realize the greatest benefits," said Keith Breed, associate analyst at Juniper Research.

By gaining control of structured & unstructured customer data for the first time, operators in emerging markets can gain far greater consumer insight than was previously the case.

They also found that, while churn reduction was the primary benefit for operators in emerging markets, players in more developed markets -- such as C Spire Wireless in the U.S. market -- were increasingly coupling analytics with a customer loyalty program to improve user retention.

Other findings from the market study include:
  • Analytics will generate almost $9 billion of savings and incremental revenues worldwide for mobile operators by 2018.
  • Over-the-Top (OTT) players and digital content providers need to deploy analytics solutions to improve customer segmentation and thereby increasing targeting and up-selling opportunity.

Popular posts from this blog

Climate Change Benefits from The Circular Economy

The COP26 Summit (in Glasgow, Scotland)  brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Meanwhile, the circular economy is a key sustainability strategy adopted by industry leaders in their efforts to achieve progress. While the circular economy is still in its infancy in terms of data and metrics, it's a growing phenomenon where technology sectors -- such as the Internet of Things (IoT) for asset tracking -- are set to grow rapidly within the next five years. Global technology intelligence firm ABI Research forecasts that the world will achieve over 10.5 percent circularity by 2030, as sustainability efforts and incoming legislation start to take effect. Circular Economy Tech Market Development "The circular economy is an often-misunderstood concept that goes much further than waste management and can become a blueprint for cities. It is a movement away from our take-make-waste economy

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp

Top 10 Predictions for The Worldwide CIO

Chief executives are eager to accelerate a digital business growth agenda. Focused on business model reinvention, the remediation of technical debt, sustainable IT infrastructure and more, International Data Corporation (IDC) unveiled their Worldwide CIO Agenda 2022 Predictions. The key IDC predictions will likely impact CIOs and IT professionals over the next one-to-five years. IDC analysts believe IT leaders have opportunities that will not present themselves again in their lifetimes. Chief Information Officer Agenda Predictions With forward-looking insights, IDC provides senior IT leaders and Line-of-Business (LoB) executives with actionable guidance for managing IT investment priorities and implementation strategies as they continue to navigate the winds of change. The top ten IDC predictions are: 1: Through 2026, 65 percent of CIOs will sustain a cycle of tech-based empowerment, agility, and resilience through collaborative governance, new service delivery models, and a business o