Skip to main content

New Market Analysis for Video Entertainment in France

In theory, France has many of the necessary ingredients for a vibrant and growing over-the-top (OTT) video entertainment market -- a high broadband penetration rate, pay-TV operators that are active in multi-screen video, and good prospects for available mobile data apps.

But there are many obstacles that service providers must overcome. Regulatory hurdles, like France's relatively strict Chronology of Media, or content windowing legislation -- which impacts Subscription Video on Demand (SVOD) services -- limits the upside growth potential of many OTT movie services.

"In relatively strong OTT markets like North America SVOD services like Netflix are significant revenue contributors to the overall market segment. France’s strict content windowing for SVOD, however, creates a challenging environment to replicate similar successes," said Michael Inouye, senior analyst at ABI Research.

Despite these challenges, online video services like Dailymotion (owned by Orange) and YouTube remain strong players along with offerings from broadcasters and pay-TV operators like Canal+ Group, TF1 Group, France Télévisions, and M6 Group.

The strong penetration rate and competitive environment around IPTV video services in France have led to deployment of highly advanced set-top boxes, which contributes to content consumption habits extending beyond linear programming.

However, operator-owned multiscreen services are still developing at a slower pace than the U.S. or UK markets, as operators struggle to offer catch-up TV, video on demand and live TV to devices like tablets and select connected consumer electronics (CE) devices like game consoles.

ABI believes that the French OTT market has seen earlier and more significant developments from broadcasters and less from Pay-TV operators, compared to the U.S. and UK markets.

Independent OTT platforms, including Videofutur, could be augmented by international offerings if companies like Netflix and Amazon enter the market.

If content windows remain an issue, original programming could become a differentiator for OTT subscription services to keep content fresh and viewers engaged.

For instance, new programming like Amazon's 'Alpha House' and the Netflix partnership with Disney to produce original Marvel programming could attract French viewers while respecting content windowing legislation.

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Flexible Working: Why Company Culture Matters

The main reasons for the Great Resignation are obsolete leadership, fearful middle managers, and a toxic culture that hinders employee engagement. Perhaps that's why some organizations are still struggling with the consideration and development of a flexible working model.  They're incapable of evolving to a more enlightened approach to work where employees are treated with respect. They're stuck in a bygone era of the 20th-century industrial revolution where 'shareholder value' tops all other values, and where spreadsheets and financial data analysis drives all key decision making. We should not be surprised that 76 percent of human resource (HR) leaders now feel that hybrid work challenges an employee's connection to organizational culture, according to a recent survey by Gartner. A 2022 poll of HR leaders reveals the most challenging aspect of setting their hybrid strategy is adjusting the current organizational culture to support a hybrid workforce. In fact,

Securing Fintech via Mobile User Authentication

The global COVID-19 pandemic accelerated the development and adoption of online digital services, including mobile user authentication services. This led to more Fintech solutions growth at a rapid rate from 2020 to 2022, as companies started to adopt one-touch verification. These services enable CIOs and CTOs to increase the level of security offered to customers who are concerned about online financial transactions. However, there are numerous other industry use cases that require increased security measures to protect sensitive data. According to the latest worldwide market study by Juniper Research, mobile network operators will generate $27 billion from the termination of Short Message Service (SMS) related to multi-factor authentication in 2022 -- that's an increase from $25 billion in 2021. Commercial SMS Apps Market Development Juniper analysts predict this 5 percent growth will be driven by increased pressure on digital service providers to offer highly secure user authent