Skip to main content

How Next Generation Hotspots will Improve Wi-Fi Access

The Wireless Broadband Alliance (WBA) published findings from a survey on the Wi-Fi hotspot market, conducted by Maravedis-Rethink. The global market study revealed that mobile network operators expect 22 percenet of all additional data capacity added during 2013-2014 to come from Wi-Fi offload.

By 2018, Wi-Fi offload is predicted to contribute 20 percent of additional mobile data capacity -- plus a further 21 percent will come from small cells with integrated Wi-Fi.

Data offload is deemed to be very important to mobile service providers -- accounting for an average of 20 percent of data traffic, up to 80 percent in densely populated areas such as transport hubs and cafes. Within homes and businesses offload levels are 50 to 60 percent.

The survey also highlighted that 51 percent of respondents -- 56 percent of network operators -- are more confident about investing in Wi-Fi to supplement cellular than they had been a year earlier.

Renewed confidence can be attributed to increased hotspot deployments and more ambitious business plans announced by some mobile carriers -- as well as the vast improvements made to Wi-Fi through enhanced roaming agreements and WBA initiatives such as Next Generation Hotspot (NGH).


Maravedis-Rethink forecasts a steady annual increase in hotspots deployed from 5.2 million in 2012 to 10.5 million in 2018. Of the hotspot owners, 27 respondents have networks of over 1,000 locations and six have more than one million.

By contrast, almost 10 percent of those supporting roaming have access to networks of over one million locations. Operators are expanding the access they provide rapidly via roaming agreements and as the process becomes simplified and standardized, this trend will continue to accelerate.

Monetization strategies also came up as an important consideration with the most significant being Wi-Fi offload, closely followed by location-based services such as targeted marketing, and enterprise applications.

With regards to NGH deployments, 78 percent of those planning to launch an NGH network will do so by end of 2015. Boingo Wireless recently led the way by launching the world’s first commercial Next Generation Hotspot Wi-Fi network at Chicago O’Hare Airport.

Early trials and deployments like this will provide valuable test beds of real world performance and demonstrate the power of this technology. Over half the respondents stated that the most pressing driver for NGH investment was to increase offload from cellular networks -- closely followed by the need to increase customer satisfaction, increase revenues and facilitate seamless roaming.

"Public Wi-Fi is steadily maturing and is now being embraced by an ever growing number of operators. NGH brings significant improvements in terms of quality of service and ease of use, bringing a cellular experience to Wi-Fi," said Shrikant Shenwai, CEO of the WBA. “This research shows an increasingly positive attitude towards public Wi-Fi which is largely thanks to the strength of the ecosystem and the technical and commercial progress to make NGH deployments possible.

Popular posts from this blog

How the COVID-19 Pandemic Advanced Telehealth Adoption

The global COVID-19 pandemic has accelerated digital transformation across many industries. As an example, consider the healthcare sector. Some routine medical situations can be diagnosed and resolved online. While the trend was already in motion long before the pandemic arrived, the adoption of telehealth increased rapidly in 2020. Around the world, many governments responded to the disruption and inaccessibility of healthcare facilities by loosening previous regulations and restrictions on the practice of telemedicine apps, and teleconsultations. This decision resulted in the mass adoption of these medical services among patients and providers. According to the latest market study by Juniper Research, telemedicine will save the healthcare industry $21 billion in costs by 2025 -- that's rising from an estimated $11 billion in 2021. This increased app usage represents an anticipated growth rate of over 80 percent in the next four years. Telehealth Services Market Development The co

Worldwide Semiconductor Demand will Accelerate in 2021

The technology sector is a key driver of the U.S. economy. Therefore, components like semiconductors play an important role in America's future. The 'CHIPS for America Act' is a new law that calls for incentives on domestic semiconductor manufacturing and investments in research and development. But these renewed efforts will require years of ongoing commitment. Meanwhile, despite the impact of the COVID-19 pandemic, the semiconductor market performed well in 2020. However, new demand by industry was uneven throughout last year due to global lockdowns, remote working adoption, and shifts in consumer and commercial buying behavior. Worldwide semiconductor revenue grew to $464 billion in 2020 -- that's an increase of 10.8 percent compared to 2019, according to the latest market study by International Data Corporation (IDC). Semiconductor Technology Market Development IDC now forecasts that the semiconductor market will reach $522 billion in 2021, that's a 12.5 percent

Hyper-automation Propels Superior Business Process Redesign

When the world was disrupted by a global pandemic during 2020, many CEOs and their board of directors were consumed by reacting to immediate problems. Meanwhile, a few forwarding-thinking enterprise leaders also paused to invest in accelerating their prescient digital transformation agenda. What enables executives to envision an opportunity while others see only challenges? Strategic foresight, and a willingness to embrace the apparent changes that are transforming the legacy status quo. During this period of uncertainty, hyper-automation investment has gained new momentum. Hyperautomation is the application of advanced technologies that augment humans by helping to streamline processes in new ways that are significantly more impactful than the legacy approach. Hyperautomation Market Development The global market for technology that enables hyperautomation will reach $596.6 billion in 2022, according to the latest worldwide market study by Gartner. This is up from $481.6 billion in 202