Skip to main content

Upside Opportunity for Mobile Security Apps in 2014

Today, securing all devices with mobile internet access has become an ever increasing concern. People want to be protected during their daily activities involving email access, online banking or simply browsing content. Meanwhile, corporate stakeholders are much more concerned about their organisational network integrity and business data protection.

The number of employee owned smartphones and tablets used in the enterprise will exceed 1 billion by 2018, as the growing trend of Bring Your Own Device (BYOD) redefines business connectivity, according to the latest market study by Juniper Research.

This represents almost 35 percent of the total installed base of consumer owned tablets and smartphones.

However, the Juniper study uncovered that there are a number of issues and implications that need to be addressed and a single policy or measure may not be sufficient while devising future BYOD strategies.


Assessing the BYOD Pros and Cons

The study found that while BYOD has the potential to benefit organisations in terms of enhanced employee satisfaction and productivity, the threat from unprotected employee mobile devices at work is of significant importance to IT managers and CIOs.

Juniper Research contends that for businesses adopting BYOD, there is a need to consider mobile devices as just another endpoint -- while devising measures to mitigate the challenges and the risks of managing a multi-platform user environment.

Mobile Device Management Scenarios

Growth in the mobile security market is currently being driven by the Enterprise segment particularly in the areas of BYOD and mobile device management.

In the consumer segment, Juniper forecasts a steady growth in revenue for security software, approaching 40 percent of the global mobile security sales revenue by the end of 2018.

This will be driven primarily by increased consumer awareness of available security solutions.  The risks posed by fraud and malware to data stored on and accessible via their smartphones and tablets is also motivating action.

Other key findings from the market study include:

  • Western Europe currently represents the largest revenue hub for the mobile security vendors.
  • More than half of all mobile devices in the U.S. will have security apps installed by the end of 2018.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

How to Apply Sustainability to Drive Value Creation

Global climate change policy initiatives have been an emerging topic for CEOs and their leadership teams, as they look to the future. Many organizations are preparing to play their part and help reduce carbon emissions. Eighty-seven percent of business leaders expect to increase their organization’s investment in sustainability over the next two years, according to the latest worldwide market study by Gartner. Customers are the stakeholder group creating pressure for these organizations to invest or act on sustainability issues -- selected by 80 percent of executives, followed by investors (60 percent) and regulators (55 percent). Sustainability Market Development "Sustainability enables businesses to cope with disruption," said Kristin Moyer, VP analyst at Gartner . "Economic uncertainty, geopolitical conflict and escalating materials and energy costs are forcing businesses to reexamine all forms of expenditure." According to Gartner, this focus on essentialism --